Emirates Metaverse

History

Main article: Metaverses

2022: Emirates develops NFT and metaverse

In mid-April 2022, Emirates announced the creation of a brand in the field of metaverse (Emirates Metaverse), as well as collectible and useful non-replaceable tokens for its customers and employees. The first projects are already being implemented, and their launch is expected in the summer of 2022.

The new technology projects of Emirates include developments related to the metaverse, non-replaceable tokens and ideas for an updated version of the blockchain-based iteration of the world wide web.

Emirates develops NFT and metaverse

{{quote 'Emirates has always used advanced technologies to improve our business processes, improve customer service, and enhance the skills and experience of our employees. We are enthusiastic about the opportunities of the digital space of the future and are ready to invest significant financial and resource resources in the development of products and services using advanced technologies that will increase revenues, improve brand impressions and increase business efficiency, "said Sheikh Ahmed bin Saeed Al Maktoum, chief executive officer of Emirates. }} According to The Wall Street Journal, Dubai and the United Arab Emirates as a whole are paving the way in the digital economy with a clear vision backed by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence and data protection.

In 2021, Emirates became the first airline to launch its own VR application in the Oculus store, offering users accurate, life-size and interactive experiences of the interior of the flagship A380 aircraft and the Emirates Boeing 777-300ER Gamechanger aircraft.^[1]

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