FH 2020

FH 2020 is the tool for reputation management in a digital medium.

On October 16, 2015 FleishmanHillard presented the solution for management of crises in the field of digital media expanding and supplementing services of practice of crisis communications. The platform received the name FH 2020.

FH 2020 on screens of personal computing devices (2015)

FH 2020 is the system integrating the leading international specialists in the field of crisis communications, specially developed processes and technologies providing to clients of network access to the most advanced solutions in the field of digital communications working in real time. FleishmanHillard Vanguard provides direct access to this tool for clients in Russia and the CIS: the agency locates own team of the specialists who underwent certification on crisis management using FH 2020, and having extensive experience with crisis situations both in the region, and at the international level.

In 1995 1% of the world population had an Internet access, by the end of 2014 – about 40% or 3 billion people and these indicators continue to grow.

Rapid development of penetration of the Internet and the user activity in network does the companies and brands vulnerable to calls of new "digital" realities.

In addition to need to work with constantly changing landscape of traditional media, business faces a number of new problems which can arise on social networks and digital media. Such "digital" problems can immediately develop and cover the huge mass of the population, developing into large-scale reputation crises.

To these calls FleishmanHillard developed the FH 2020 platform for the answer - alliance of special processes, technologies and a team of consultants of Network – more than 150 certified specialists in the field of crisis management. Specialists of FH 2020 work in 12 hour zones, use more than 20 languages of the world for interaction with data, continuously controlling on social networks of a discussion with direct mentioning of a brand, discussion on indirect subjects which often serve as catalysts of crisis situations, helping business to react to local, regional and global crises in digital media in real time. FH 2020 use more than 20 clients of FleishmanHillard in the world, creating flexible solutions in the field of crisis communications, corporate ethics, labor relations and legal regulation.

Elena Fadeyeva, the CEO of FleishmanHillard Vanguard, noted: "Digital technologies, actively growing social media and the information situation changing every second are realities of 21 centuries, effectively as which the new solution of FH 2020 will help to work with. We are glad to offer our clients in Russia and the CIS direct access to it and an opportunity to manage effectively crises of any scale and any geography thanks to existence of the local command certified on FH 2020 and having experience of implementation of anti-recessionary projects FH 2020 both in Russia and the CIS, and at the global level".