FlippingBook Salespal

Main article: Mobile applications

2021: Abbyy Mobile Capture Integration

On May 11, 2021, ABBYY announced that FlippingBook, a developer of professional programs for distributing magazines, catalogs, brochures and other content, built ABBYY Mobile Capture technology into the Salespal application. In the latest version of the mobile application, users can easily recognize customer data from business cards and badges, and then enter this information into CRM systems. Having received the contact details of the potential customer, the user can quickly send him leaflets, product catalogs and other marketing materials in electronic form. The application for May 2021 is used by 35 thousand people from more than 100 large companies.

ABBYY technologies in the Salespal service allow you to quickly process contacts of new customers. It is enough for the user to put a smartphone camera on a business card or photograph it. In less than a second, ABBYY Mobile Capture automatically recognizes the text on the card and highlights the necessary fields: full name, email, phone number, etc. All contact details, as well as photos of business cards received, go to the internal Salespal database. The data can be supplemented with any comments, including voice: when to schedule a meeting or make a call, what agreements have been reached and what questions need to be answered. From the application, the manager can immediately send the necessary advertising materials to the client. Moreover, the head of the sales team can evaluate the effectiveness of managers at the exhibition by the number of contacts collected, upload the entire data table in XLS or CSV format for further work in CRM, as well as download an archive with photos of all scanned business cards. All of these application capabilities help you share information with customers electronically faster, more efficiently, conveniently, and environmentally friendly than distributing paper leaflets.