Gazprom: Iventum Event Management Application Designer

2024: Presentation of "Iventum"

Operator Gazprom ID (part of the Gazprom Group), launches its own application designer for the event market. The first client of the IT system, called "Iventum," was the congress and exhibition company "ExpoForum International." Operator Gazprom ID announced this on October 10, 2024.

The Iventum platform (ивентум.рф) allows you to create multifunctional branded mobile applications for offline, online and hybrid events of any format - from congresses, forums and conferences to sports competitions, festivals, corporate and city holidays. The platform digitizes all stages of events - ticket purchase, registration, logistics and navigation around the site, communication of participants with each other, as well as access to news, broadcasts and special offers of partners.

Thanks to the built-in no-code modules, Iventum quickly and without additional costs adjusts to the client's tasks. For example, it allows organizers to collect analytics, send alerts, create communities, provide marketing promotion within created applications, personalize news output, launch thematic marketplaces for participants, and archive content.

The market for domestic applications for the event industry is actively being formed and will rapidly develop, following the growth of the event market, the volume of which in 2024 will exceed 237 billion rubles. According to our estimates, the market potential of IT solutions for organizing events is at least 25 billion rubles. Developing cooperation with ExpoForum International, we gain access to the exhibition business segment, where we plan to take a significant share. The undoubted plus of Iventum is the increased attention to information security, as well as the saturation of the platform with wide functionality. Our goal is to make the best IT product for planning, conducting and managing events. By the end of 2024, new releases will be released, each of which will add new opportunities, - said Andrey Vetoshkin, General Director of Gazprom ID Operator LLC.

Iventum developed by us is the most secure and multifunctional solution for organizers and participants of events. I am sure that the product will be in demand both on the foreign market and for events within the Gazprom Group and its partners, gathering an audience of many thousands, "adds Aurika Vilardi, Marketing Director of Gazprom ID Operator LLC.