Gemma shampoos

2020: Release

In April, 2020 the inexpensive shampoos created under the specific client began to be in unusual demand right after the beginning of sales. Gemma Labs startup in Seattle uses special algorithms and the model focused on the direct consumer to create individual recipes for conditioning agents behind hair.

The startup of Gemma Labs involves scientists to creation of new shampoos on the basis of polls which are intended to estimate individual requirements of hair and head skin, in addition to seasonal factors. Clients answer questions of type of hair, length, color, density and many other. At the same time an individual set of shampoo and the conditioner costs $45 or $36 with a subscription.

The inexpensive shampoos created under the specific client began to be in unusual demand right after the beginning of sales

We received exclusively positive response to these products — the CEO of Gemma Labs Allison Harr says. Harr joined the company in 2019, and earlier worked as the marketing director in such companies as Sun Products from Vestar Capital, Unilever and American Express. — Initial financing will be used for further acceleration of growth in the market of care products for hair and attraction of bigger number of clients in the USA.

After flash of COVID-19 and introduction of social distancing the company noted unusual sales growth.

We noticed that consumers buy more and more online - and the more so, of course, in the current situation, - the board member of Gemma Labs Mike Galgon explained. — In this type of goods purchase via the Internet — quite natural step because the consumer can really expand the choice of products using such companies as Gemma Labs. Actually this excellent solution for retail buying both now, and in the future.[1]

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