Google Analytics

Google Analytics is a free web analytics package that significantly improves the work of promoting and developing the site in terms of the effectiveness of solving your company's problems. Unlike regular web counters, Google Analytics allows you to segment the site's audience by various features, more accurately assessing its behavior and more meaningfully choosing certain ways to attract the audience and organize the site.

2022: The use of the service is declared illegal in Italy due to data transfer to the United States

On June 23, 2022, the Italian supervisory authority in the field of personal protection, data Garante per la protezione dei dati personali, declared illegal the use of the statistics service Google Analytics by the local website.

The Italian department considered that the operation of the service was associated with a violation of the European law on the protection of personal data GDPR. Due to the fact that the service sends citizens' data to the United States, where American intelligence services can access information. An investigation by the supervisory authority showed that the site that resorted to Google Analytics collected various user data, including the IP address of the device from which the site was entered, information about the browser, operating system, screen resolution, language used, and time of visit.

Use of the service is declared illegal in Italy due to data transfer to the United States

Italy's watchdog has given the publisher, Caffeina Media Srl, 90 days to address the violations. However, the decision has broader implications as it has also warned other local websites using Google Analytics to take note and check compliance with their rules.

The leadership of the department offers only very narrow opportunities for site owners in the EU to use Google's analytical tool legally. Or by applying additional encryption, when the keys are under the exclusive control of the data exporter himself or other organizations created in the territory that provides a sufficient level of protection. In another case, by using a proxy server to avoid direct contact between the user terminal and Google servers.

All these strikes against Google Analytics are related to a series of strategic complaints filed in August 2020 by the European privacy group noyb, which sent complaints to 101 sites with regional operators, which, according to it, sent information to the United States through Google Analytics or integration with Facebook Connect.^[1]

2015: Foreign Programs a Threat to Government Sites

Soon, services for accounting for traffic, such as Google Analytics, that are not registered in Russia, may be prohibited for use by sites of government agencies. Ilya Kostunov, a deputy of the State Duma of the Russian Federation, member of the Committee on Security and Anti-Corruption, said this during his speech on July 6-10, 2015 in Sevastopol at the 11th Eurasian Forum of Information Security and Information Interaction "INFOFORUM - EURASIA/CRIMEA." According to the deputy, the use of such attendance accounting services by the sites of state structures can lead to information leakage. "Meters are usually installed free of charge. They track all user movements from one site to another, all clicks with a mouse on the site itself, all entries, forums, transitions, browser history. In fact, we are sending data to a remote server, "Ilya Kostunov warned the forum participants.

Economic Development is preparing an order banning state sites from using applications that are not registered in Russia. Now Roskomnadzor is checking the websites of government agencies. It turned out that 30% of them use Google Analytics. This is an application with a loaded code, when the site owner has no idea what code is loaded, "Ilya Kostunov explained

Ministry of Economic Development The statement confirmed the information that such an order is being worked out, but the final decision can be made only after discussing this issue with a number of relevant authorities.

2011: Feature Changes in Software

The changes in March 2011 were dictated by the need to increase the comfort of working with the system, since over the past time there have been noticeably more functions, and their location in the usual interface has become no longer very convenient. The new version of Analytics has added many new reports and features, as well as a complete change in the appearance of the interface of the most popular site statistics system.

• The entire system of sections and menus has been reorganized in the new interface.
• At the top there is a strip of bookmarks (tabs) that separates the Control Panel, all site reports and personalized reports.
• Finally added search by profiles and account names, it is available in the profile drop-down list in the upper right corner of the screen.
• Now you can independently make several control panels (Dashboard) and customize them to your liking, using different sets of widgets on each of them.
• Especially the changes affected the menu sections, now you can get to the menu items of standard reports without rebooting the system.
• The " My Site" section has acquired another level of tabs and now you can go from it to Intelligence reports.
• Each point of the Traffic Sources is now associated with traffic from certain channels. A cloud of tags has appeared - a favorite representation of Avinash Koshik's data, in which the font size depends on the indicator you choose, but the cloud itself is built not according to words, but according to specific requests.
• It is necessary to note a new model of access rights, agent accounts have appeared and you can issue access rights to individual reports.

Notes