Gooroo Tools Service for automatic advertising in Telegram channels

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• Business Intelligence (BI)
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2025: Launch of AI-based channel selection system

advertizing Telegram The Gooroo Tools automatic channel placement service on February 20, 2025 announced the launch of a channel selection system based on. artificial intelligence It is able to expand the list of channels recommended to advertisers, identifying previously unreached channels and reducing the risks associated with dubious indicators.

This step was taken in the face of a constant increase in the number of Telegram channels in Russia, among which it is increasingly difficult to find platforms with a live audience, transparent statistics and the most suitable theme for a particular brand. At the same time, according to Gooroo Tools, only about 8% of channels wishing to advertise are actually used by advertisers, since manual selection methods inevitably narrow the potential list and require additional resources.

One of the main obstacles is subjectivity when choosing channels. Advertising catalogs have their own rating systems, and only 3-5% of the best sites usually fall into the top. In addition, some channels are problematic due to cheating or fraud activity, and the target audience of a particular channel is not always obvious. The situation is complicated by changes in legislation: from January 1, 2025, responsibility was introduced for advertising in channels with more than 10 thousand subscribers, if they are not registered in the Roskomnadzor register. However, now of those who want to receive advertising and have an audience of over 10 thousand, only 4% of such channels are in the register, - said Evgeny Murzanaev, CEO of Gooroo Tools.

So, according to Gooroo Tools, as of February 2025, there are only 553,642 live channels in Russia. Of these, 90,980 channels (16% of the total) without 18 +/media topics, not "bot," with a level of 5-90% involvement, publish a message at least 1 times a week. 62,818 channels (11% of the total) are ready to advertise. However, in fact, advertising is placed only in 5,825 channels (9% of those providing the channel as a platform). Of the 62,818 channels, 50,040 channels (79%) have an audience of less than 10,000. Of the channels wishing to advertise and having an audience of more than 10,000, only 4% of channels are registered in the ILV register. During 2025, advertising inventory is expected to increase by 2-3 times due to the disclosure of the potential of 20-30% of channels hidden from advertisers using deep analytics systems.

The Gooroo Tools system collects open data on all channels in the Russian Telegram segment every day, analyzing their metrics, content and posting dynamics. At the same time, the platform synchronizes information about advertising integrations by tokens through the Unified Register of Internet Advertising (ERIR), and also processes the text component of publications using the OpenAI GPT, BERT and DeepSeek models. This multi-level analysis allows you to automatically select channels based on their real content, target audience and conversion potential, as well as taking into account regulatory changes and market requirements.