Developers: | HBO |
Branches: | Internet services |
Technology: | IPTV - Internet Protocol Television. IP television |
2020: HBO Max start
By the end of May, 2020 the world ecosystem of striming is created. The HBO Max platform was added to Netflix, Amazon Prime Video, Disney+, Apple TV+, Quibi and several smaller.
The HBO Max directory keeps generally on exclusives of HBO, it not such big as at Netflix or Disney+.
At launch it is the most expensive platform, it stands $15 a month.
In the States it will appear at most of television subscribers to HBO, but not on Amazon Fire and Roku devices (millions of users).
HBO Max could get into ecosystems of Apple, Google Play, Hulu Live, [1].
HBO Max will show whether people are ready to pay for streaming more, and whether it is possible to sell streaming as bonus service. Especially here dynamics of subscribers is interesting.
In the first day of start mobile application of the strimingovy HBO Max platform was downloaded by only 90 thousand times, Bloomberg with reference to data of SensorTower writes. For comparison, in the first day of Disney + downloaded 4 million times, and "failure" Quibi — 300 thousand.