HFLabs Marketing Combine

Main article: CRM (Customer Relationship Management System)

2025: Presentation of the "Marketing Combine"

HFLabs has developed a system of analytical CRM class "Marketing Combine." The company announced this on January 14, 2025. It is focused on the tasks of a large retail business - banks, insurance companies, retail, telecom. The main bet is on working in real-time with millions of client bases.

Every day, large companies send thousands of advertising messages, but not all of them achieve their goal - they come at the wrong time, to the wrong recipients, contain irrelevant information. By working in depth with the data, the Marketing Combine allows the business to accurately determine the target audience and the optimal time for communication. This minimizes the risk of losing loyal customers through intrusive advertising messages.

This aCRM already provides ready-made campaigns, scenarios and segments that adapt to the requests of marketers. Artificial intelligence is used to quickly automatically describe new segments. However, working with the system does not require special training or complex settings. You can assemble a campaign in the "Marketing Combine" in an hour, and it will take a few seconds to rebuild segments when conditions change. The system is able to work with microsegments if the business has products for a narrow audience.

The Marketing Combine builds multi-channel through chains: for example, it can send SMS if the client has not read the letter. To prevent a person from receiving too many advertising messages, you can configure a communication policy. It flexibly adjusts the frequency of sending messages separately on each channel. For example, you can establish that calls to one client are made no more than once a month, and sending letters by e-mail - once a week. Additionally, aCRM allows you to book segments from use in other campaigns: the marketer chooses which of the advertising campaigns focused on the same segment or overlapping groups is a priority.

Other features of aCRM include choosing the best communication channel with the client (for example, the phone number that is most realistic to call), excluding irrelevant contacts from the database, setting limits on the number of messages sent to one person.

D We did not aim to repeat the solutions of Western vendors, the main idea is to create a system focused on the needs of our players, fast and convenient to use. We have invested in it almost 20 years of experience in working with client data, and now we are ready to show how high-quality data and deep understanding of the client can drive sales, "said Konstantin Stepanov, executive director of the IT company HFLabs.

The Marketing Combine has already passed several pilot projects in Russian companies, in 2025 it is expected to enter commercial operation.