HP HAVEn

The HAVEn platform from HP does possible pro-active monitoring of Big Data in real time for operational optimization of marketing, information and election campaigns.

As a part of the HAVEn platform:

• Hadoop,
• Autonomy,
• Vertica,
• security solutions and some other applications.

2013

New HAVEn

On December 16, 2013 the HP company announced a release of the updated HAVEn platform.

The updated HAVEn platform creates new opportunities for work with Big Data. For example, created on the basis of this Digital Marketing Hub HP platform helps to change in real time site content taking into account relevant user experience. By means of this product it is possible to increase conversion of advertizing campaigns to 4-4.5%. Development also does possible dynamic change of election campaigns or operational correction of the covering of events in media depending on analysis results of social networks which is carried out in real time.

HP Digital Marketing Hub helps to conduct pro-active monitoring and to improve presence at traditional and social media.

Existence of powerful instruments of storage |of HP Vertica and sensing technologies of IDOL selects HAVEn among similar solutions of other producers. Before work with unstructured information required a lot of handwork, but with the advent of this platform customers will be able to solve more serious and major problems.

2014

HP HAVEn OnDemand

On December 2, 2014 provided to HP HP HAVEn OnDemand - a component of strategy of the company in the field of the analysis of Big Data.

The new solution is focused on the organizations of all sizes and will organize access to the most important components of the platform of analytics of HP by means of cloud resources.

HP HAVEn OnDemand acts clouds of HP Helion on the basis and helps to analyze any data, including business and non-business, structured and unstructured, machine and "human". Developers can use this solution for creating applications and services of the next generation and also, in case of need, to ask for the help participants of community.

HP HAVEn allows to make data analysis a basis of all business processes proceeding at the enterprise – from DPC to mobile applications for clients. By means of HP HAVEn OnDemand clients, partners and developers will get access to key features of the HAVEn Enterprise HP platform for data analysis and obtaining information.