Holoride: Blockchain platform

2021: Launch blockchain for VR content in automotive multimedia systems

At the end of May 2021, the car startup in the field of VR entertainment Holoride, created by Audi, introduced a blockchain to launch its platform, which will offer intangible tokens, track fees and pay compensation to developers.

Thanks to new technologies, Holoride offers exciting VR entertainment for smart car passengers. The platform processes the movement and location data of the car in real time and adapts the VR content to the movement of the vehicle, travel time and route, synchronizing it with the passenger's trip.

Created by Audi, Holoride launched a blockchain for VR content in automotive multimedia systems

Holoride believes that thanks to the blockchain, it will be able to fairly distribute sales revenue between partners, publishers and creators of VR content, as well as offer passengers an individual approach. Blockchain technology will also be used to track royalties and fairly compensate developers depending on the time of interaction with the user.

Another popular use of blockchains is unimaginable tokens, which are unique digital assets. This technology will allow Holoride partners to create sales items from their own VR content. As a new class of digital assets, NFT has spawned a whole new incentive structure for users that includes collectibles and in-game tokens.

We dream of capturing world markets, and blockchain and NFT technologies help us scale our business without forgetting about the developers of VR content, "explained Nils Wollny, co-founder and executive director of Holoride.

NFT in the Holoride ecosystem will receive special utilities that will allow developers to increase the value of their creations. These digital objects can also be exchanged with other users, which will open a new commercial sphere in the automotive entertainment industry.^[1]

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