Huawei Pura 70 Ultra

2024

Start of official sales in Russia

In mid-May 2024, official sales of the new flagship smartphone Huawei Pura 70 began in Russia. On the website of the Russian representative office of Huawei, the device can be bought at a price of 70 thousand rubles to 130 thousand rubles for the version of Huawei Pura 70 Ultra.

The Huawei Pura 70 series is available in pink, white and black body colors. The Huawei Pura 70 Pro is available in white and black, while the Pura 70 Ultra flagship is only available in black.

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Huawei

All devices run the new EMUI 14.2 software shell, which Huawei said features a fast and smart interface. There is also support for the virtual assistant "Yandex" - "Alice," which allows you to control the device in many scenarios using voice commands.

All smartphones in the line are equipped with the XD Motion Engine, which allows you to adjust the shutter speed in real time. According to the manufacturer, the technology allows you to clearly remove objects moving at speeds up to 300 km/h. When shooting fast-moving objects, the shutter speed is adjusted in real time: a short shutter speed helps to clearly highlight the object in the foreground, and a long shutter speed is responsible for the background and image quality.

Buyers of Huawei Pura 70 smartphones will receive HUAWEI Care service privileges for free: 3 months of additional warranty and 3 months of free replacement of the broken screen, the subscription to which can be extended for another year. In Russia, the service of free courier delivery to the service center is provided. For residents of Moscow and St. Petersburg, the possibility of priority service in the service center and a free sticker of a screen protective film for a year from the date of purchase are provided.^[1]

Smartphone announcement

On April 18, 2024, Huawei introduced the flagship Pura 70 Ultra smartphone running HarmonyOS 4.2. A feature of the novelty is a camera with a retractable lens - by analogy with SLR cameras.

The novelty is equipped with a 6.8-inch OLED LTPO display with a resolution of 2844 × 1260 pixels and a pixel density of 460 PPI. 1.07 billion colors can be reproduced. The refresh rate is adjusted from 1 to 120 Hz, and the response rate of the touch layer reaches 300 Hz. A fingerprint scanner is integrated into the screen area. The peak brightness of the panel is 2500 nits. The latest generation of durable Kunlun glass is responsible for protecting against damage.

The retractable camera is made on a 1-inch sensor with 50 million pixels. The telescopic lens has a complex motorized design with a declared resource of at least 300 thousand expansion and compression cycles. The variable aperture is implemented in the range from f/1.6 to f/4.0. In addition, there is an optical image stabilization system. It is claimed that the camera allows you to take clear pictures even when moving at a speed of 300 km/h. The main module is supplemented by a 40-megapixel ultra-wide-angle unit and a 50-megapixel television component with macro photography function. The front camera is built on a 13-megapixel sensor.

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Huawei

The smartphone has an 8-core Kirin 9010 processor with a clock speed of up to 2.3 GHz. The amount of RAM is 16 GB, the capacity of the built-in flash drive is 512 GB or 1 TB. Protection against moisture and dust according to the IP68 standard is provided. Power is supplied by a 5,200 mA·ch battery pack with support for 100W fast wired charging, 80W wireless charging and 20W reverse charging. The Pura 70 Ultra is priced from $1380 at the time of the announcement.^[2]

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