| Developers: | IBM |
| Last Release Date: | 2015/12/12 |
| Technology: | CRM |
IBM Interact (before Unica Interact) is support system of multi-channel marketing. It is focused on use by marketing specialists for improvement of an impression of customers, by means of delivery of the relevant, personalized messages on any channels, at contact of the customer with a brand.
The developer company represents IBM Interact as technology for communication in real time. In it data on behavior, the chronological data from the profile of the person, the rule and the logician determined by marketing specialists, cognitive self-training for optimal communication at customer interaction are used.
Using software marketing specialists can carry out more intelligent customer interaction, managing the personalized multichannel marketing strategies and automating them - in any points of entry of contact, including on websites, mobile devices, in the centers of order processing and booths.
IBM Interact helps:
- determine the optimal strategy of interaction using digital property for the joint marketing by the entering channels in real time.
- expand interaction within the involving marketing using outgoing communications.
- use a set of data sources and cognitive self-training for message exchange optimization.
- it is effective to manage marketing strategies and to change them in a user-friendly interface.
- scale a system according to strict requirements to performance.
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