IBM Service Provider Delivery Environment (SPDE)

In May, 2011 at the TMF Management World 2011 conference, IBM corporation (NYSE: IBM) submitted the new software and services designed to help communication service providers (CSP) with creation and providing new and innovative solutions to the subscribers.

As global communication operators face big market saturation, sharp decrease in volume of services of stationary wire telephony and rapid distribution of intelligent devices, communication service providers begin to show keen interest in new technologies, analytical means and solutions on the basis of cloud computing with the purpose to improve efficiency of the transactions and to expand opportunities for users.

The environment of delivery of services of IBM Service Provider Delivery Environment (SPDE) serves as a core infrastructure for the communication industry, providing the platform for the most part of the software used by services of telecom operators around the world. The improvements announced today in IBM SPDE will expand opportunities in such areas as services based on cloud computing, electronic trading according to the scheme "enterprise enterprise" (B2B), management of corporate marketing, analytics of real time and support of networks of fourth generation 4G/LTE. Along with it, in IBM SPDE coordination with key industry standards, such as TMF Frameworx is improved.

As a part of today's announcement, IBM SPDE includes the analytical technologies received by IBM as a result of recent acquisitions and the software for management of marketing campaigns. It will allow communication service providers to manage effectively the marketing initiatives and, at the same time, to simplify and expand opportunities for users. Operators will get such advantages as capability of deeper to understand needs of the subscriber base and an opportunity to timely offer address services on the basis of behavioral models of consumers.

The core infrastructure of IBM SPDE is designed to provide to communication service providers of an opportunity for creation, delivery and management of new services. IBM SPDE provides the best practical techniques based on the checked architectural models and the guidelines of design which are approved with industry standards and are obtained from the successful projects performed by the chief telecommunication operators around the world.

For support of development of the solutions capable to cope with the major tasks facing service providers in IBM SPDE additional opportunities for such key spheres of business as management of the customer base, sales and marketing, support of transactions, services for subscribers, corporate management, information technologies and network technologies are included.

One of the clients using advantages of IBM SPDE – Ufone company, communication service provider in Pakistan which manages to save profitability in the highly competitive market thanks to award enforcement for the business processes based on SPDE.

The telecommunication operator from Trinidad and Tobago Telecommunications Services of Trinidad and Tobago (TSTT) – one more company which uses advantages of IBM SPDE. IBM provided to TSTT consulting and integration services, software solutions and services of support of applications. This set of key technologies and services allows TSTT to manage the networks, to develop and configure services, to effectively reach and service the subscriber audience.

Acquisition of firms and technologies expand possibilities of IBM SPDE

In 2010 IBM performed a number of important acquisitions, including Coremetrics, Sterling Commerce, Unica and Netezza companies to help clients with management of promptly growing amounts of data, generated by consumers and to support adoption of the marketing solutions creating reasonable networks of retail and distribution. These software technologies – along with the technologies received as a result of the previous acquisitions, in particular, of such firms as Cognos, ILOG, SPSS, BigFix, Guardium and Initiate – allow to offer clients enhanced capabilities within the improvements of the software and services announced today.

So, for example, Globe Telecom, the service provider on Philippines, provides growth of the business in the conditions of extremely competitive market thanks to narrowly targeted address advertizing campaigns. Having deployed the analytical tools which are switched on in SPDE and the software for management of marketing campaigns, marketing specialists of Globe Telecom can automatically determine by means of setup the politician opportunities for target actions, creating, as a result, the convincing offers helping service provider to hold the clients.

As a part of today's announcement, IBM also presents new solutions for management of services 4G/LTE. Thanks to improvements of the advanced analytic functions and opportunities of automation, service providers can use the software of IBM for operational diagnostics and identification of failures in work of networks of fourth generation 4G/LTE now that allows to minimize idle times in customer service. One more important part of the announcement – the IBM Communications Service Enablers (ICSE) software product giving to communication service providers the chance to use key standard interfaces for expansion of communication networks in new services and, as a result, for improvement of how consumers work, shop and communicate.