| The name of the base system (platform): | IBM Watson |
| Developers: | IBM |
| Date of the premiere of the system: | 2017/05/11 |
| Branches: | Advertizing, PR and marketing |
| Technology: | BI, CRM - Loyalty systems, SaaS is the Software as service |
IBM Watson Marketing Insights is a cloud technology for studying of behavior of buyers, its potential impact on success of business.
On May 11, 2017 IBM provided Watson Marketing Insights technology and its cognitive opportunities. The cloud solution in a continuous duty studies behavior of buyers and finds out its potential impact on business. Marketing specialists for start of the targeted campaigns focused on increase in loyalty of buyers and achievement of commercial success can use the data obtained by means of the tool.
As a part of IBM Watson Marketing the mechanism of understanding of audience – a cognitive component operates, it reveals basic indicators of forecasting of data on clients. A system relies on indicators of interaction of consumers with a brand within different channels, including e-mail, digital media, social networks and normal shops. It considers characteristics of the buyer. These data are constantly updated, at the same time there are other categories and customer groups as relative significance of separate instruments of forecasting changes.
The cognitive Watson Marketing Insights tools will allow marketing specialists to avoid use of static categories which, as a rule, do not consider variable indicators of changes of interaction of buyers with a brand in time. They should not wait for results of work of specialists in data processing as all information is provided automatically - Watson continuously studies and automatically updates characteristics of consumer segments.
 | We understand that the way of the buyer consists of a set of stages, and our customers want to make this process by the most convenient. All clients different, but they have one common feature – they interact with a brand using a set of channels. Thanks to cognitive capabilities we provide to marketing specialists understanding of target audience, it will help them to increase the level of the involvement of the buyer and to develop more effective campaigns. Maria Uaynans, marketing director of IBM Watson Customer Engagement |  |
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