IBM WebSphere Commerce Professional

WebSphere Commerce Professional is the multichannel platform for providing the personalized client interfaces of shops.

IBM WebSphere Commerce Professional is the platform of multichannel commerce which helps the organizations of the average size to do business directly clients, using different channels — the Internet, mobile communication, social networks, shop or phone. She allows the companies to trade through expanded online stores and mobile shops, using the personalized marketing means and instruments of representation of goods.

Features

• Support of several trade channels is the Internet, mobile communication, social networks, shop, call center — for providing the approved interfaces of pricing, special offers and trademarks via different channels.
• Instruments of marketing and representation of goods for transfer of the personified special offers and information filling on different channels
• Basis of a middle software of IBM for support of electronic business using high readiness of the website and performance during the periods of peak activity of trade.
• Integration with company funds of IBM of order management and web analytics for the purpose of unification of marketing, sales and a cycle of order fulfillment.

Support of many sales channels

• Allows to conduct sales via such channels as the Internet, mobile communication, social networks, shop and call center that gives the chance to clients to select a method and time for shopping.
• Provides previously created models of mobile shop for quick implementation of the personalized interfaces of purchases and sales for mobile devices, smartphones and tablets.
• Integrates web shops with Facebook in such a way that marketing specialists and sellers can define target groups for the actions on the basis of what "Is pleasant" to clients and what they "Share".
• Expands the history of purchases of the client and attributes for representatives of call center to provide the approved interface of sales through express speaker circuits.

Instruments of marketing and representation of goods

• Automation of individual customer interactions with adjustment of special offers on the basis of last parameters, chronology of purchases and behavior in network via different channels.
• Interactions on the basis of the events caused by actions of the client, such as failure from a basket, order placement, arrangement of the mobile device, participation in the social environment, search conditions and websites from which the client came into shop.
• Providing versatile management tools the directory — from generation of accounting units of goods (SKU) and unloading of information before creation of categories and classifications of goods.
• Providing target additional and cross-sales for increase in average order size and improvement of the client interface.
• Reduction of need for technical resources and support of means of web developer, providing to business users of an opportunity to manage daily sales, representation of goods and the directory.

Basis of a middle software of IBM for support of electronic business

• Provides the maximum readiness using administrative tools of the website, determination of malfunctions and tracking of performance.
• Supports the high level of performance and reliability of the website using the simplified clustering for easy setup and management to equipment rooms and the software.

Integration with management tools orders and web analysts of IBM

• It is integrated with IBM Coremetrics Web Analytics (US) for increase in income using understanding of a method of a customer behavior via different channels.
• Gives previously created opportunities of automatic adding of tags for acceleration of implementation of adding of tags in web shops and mobile shops.
• It is integrated with IBM Sterling Order Management (US), allowing clients to use the broad range of methods and channels for placement and accomplishment of orders and return of goods.
• Provides consolidation of different channels of order placement for providing to global transparency stocks and availability of delivery systems and service.