Infobip Moments

Main article: CRM (Customer Relationship Management System)

2021: Launch on Azure platform

March 19, 2021, Infobip an international developer of communication solutions for business, launched the service Conversations as a and omnikanalny Contact Center tool for marketing mailing Moments on the cloudy platform. Azure More. here

2020: Starting the Moments service

The Infobip communication business platform has launched the Moments service for targeted contact with customers based on analysis of their behavior and data from completed online forms. Marketers get the opportunity to actively engage customers in interaction with the company and encourage them to buy. This became known on September 2, 2020.

With the help of Moments, you can activate new users of the application, send promos to regular customers, remind you of pending purchases. So a timely reminder of the abandoned shopping cart sent to the customer increases the conversion of sales.

Marketing campaigns are configured in the visual designer without programming. Moments helps you determine exactly to whom and at what point you send messages. The service allows you to:

• Segment the target audience
• build the client's path based on the history of actions on the site and in the mobile application;
• set goals at each stage of interaction with the client;
• Track conversion, purchases, downloads, subscriptions, and application usage
• Perform A/B testing.

Ruslana Reznikova, Managing Director of Infobip in the Eurasia region:

The Infobip platform combines all available customer information and takes into account their profile in targeted mailings in all communication channels, including WhatsApp, Viber, Facebook Messenger , VKontakte, SMS, email, voice and video calls, push notifications on the site, chat. A simple working functionality of a marketer that turns data into action.