| Developers: | Infor |
The Infor company, the supplier of software applications for business, announced in February, 2013 that the Interaction Advisor application shortly will become available on Salesforce — the "cloud" platform for mobile business applications.
The Interaction Advisor application combines contemporary, personal and contextual records for creation of client profiles in real time which are used for preguessing of preferences and a customer behavior in the future. Combining analytical forecasts and cross-channel business rules, Interaction Advisor provides high efficiency of offers directly at the time of communication with the potential client. Moreover, using a feedback in the form of tracking of responses, the application estimates result of each iteration and adapts for increase in efficiency of each subsequent step.
Thanks to the fact that Interaction Advisor is completely "cloud" application with simple navigation created on the Salesforce platform and has the user-friendly interface providing information in the consolidated, intuitive form, users get access to the useful data and extensive functionality helping to make the best communication decisions quicker.
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