| Developers: | Insider |
| Date of the premiere of the system: | 2017/05/25 |
| Branches: | Advertizing, PR and marketing |
AD Audiences is the marketing platform.
On May 17, 2017 the Insider company provided technology of the aimed advertizing AD Audiences. The product helps to select those visitors of the website who by estimates of a system are of value as the buyer and to aim advertizing at them.
AD Audiences use technologies on the basis of artificial intelligence for the analysis of huge data array, collected by the websites about visitors. The technology creates the ready user segments considering behavior of buyers in the future on the basis of these data.
The product helps to segment anonymous users and to isolate in a separate segment of those from them who will possibly make purchase within the next week.
One more application of AD Audiences — selection of segments depending on the stage of lifecycle interesting marketing specialists at which there is a client. Knowing the present of the client and understanding his near future, it is possible to organize advertizing campaigns for stimulation of visitors - to be regular customers or to prevent outflow of clients.
The created segments are completely ready to use on third-party platforms: in advertizing offices of Yandex and Google, in networks of a retargeting, in targeted advertizing on Facebook and VKontakte.
Due to selection of the most attractive segments, the efficiency of campaigns increases, and budgets on advertizing decrease.
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