Ivideon Analytics

Main articles:

• SaaS - History. Philosophy. Drivers of development
• Video analytics (terms, applications, technologies)
• Facial recognition systems
• Biometric identification technologies
• Fraud Detection System

2021: Ivideon Analytics Service Presentation

On March 11, 2021, the company, Ivideon a resident Skolkovo Information Technology Cluster and partner of the investment fund, Rusnano Sistema introduced cloud service through analytics Ivideon Analytics. Summarized from the points of data video surveillances sale and service of the offline business, it will be possible to analyze consumer behavior in real time.

Allied Market Research estimated the volume of the global video analytics market at $4.102.1 million and projected the average annual growth rate (CAGR) of the market at 22.7% for the next 7 years. The research company calls the growing demand for cloud video surveillance and an increase in the volume of video data the main growth factors. Video surveillance cameras in the world generate more than 850 petabytes of video data daily. An additional factor in development is the penetration of AI and machine learning technologies into video analytics. The main business segments in which video analytics solutions are already used and are actively developing: retail, medicine, logistics, financial services, industry.

Following general market trends and user requests, Ivideon has developed the Ivideon Analytics end-to-end cloud video analytics service. The solution will combine the already available Ivideon analytical modules into a single dashboard: information about the number of visitors, their field and age, the presence of masks on their faces; recognition of regular and new visitors; calculation of average visit time; calculation of buyer conversion and its average time; Comparison of date data calculation of the share of new visitors.

The construction materials store has seen a significant drop in revenue for 2 months. Analysis of video data and cash transactions at the point of sale showed that in the store the frequency of purchases among women who are the main buyer of goods of the "decor" category decreased by 19%. Two months ago, the store moved the promotional stand with the visualization of the decor, which affected the level of sales. Having returned the stand to its place, we managed to bring sales to the same level, "says Zaur Abutalimov, Ivideon Product Director.

Ivideon Analytics helps prevent fraud with facial recognition. Blacklists of potentially dangerous store visitors will warn the administrator or security officer in advance of the approaching threat. Ivideon Analytics also has an "anti-frode" functionality that controls suspicious cash transactions.

The cloud usage model of Ivideon Analytics is available even to small businesses, because it does not require the purchase of expensive equipment, software, installation, integration. To use the system, it is enough to activate one or more cameras of any brand by connecting Ivideon Analytics to them. The solution supports work with 98% of the equipment presented on the video surveillance market, and will cost the customer from 3150 rubles. per month.

For large retail chains, Ivideon Analytics offers solutions for creating "stores of the future" in the form of additional modules: shelf analysis, which automates the work related to merchandising.

Ivideon offers direct access to data by, which API allows the to integrate solution to any enterprise business systems. All data collected according to various parameters are visualized into a visual dashboard.

{{quote 'As of March 2021, more than 1000 retail companies are among Ivideon's customers. Some of them are already actively using our video analytic services. Experience shows that facial recognition technology helps a retail store reduce theft and fraud losses by up to 60% and FOT costs by 25%. Ivideon Analytics offers many more digital solutions, which opens up opportunities in marketing analysis: personalization of consumer behavior, understanding the mechanisms of the trading space, analysis of Customer Journey Map. Ivideon's computer vision technologies will make any offline business transparent and allow you to see and analyze what is not available to people. At the beginning of March, Ivideon occupies 2/3 of the cloud analytics segment for business in Russia, new solutions will give us further growth and an increase in the share of foreign sales, "says Andrei Yudnikov, CEO and founder of Ivideon. }}