Ivideon Retail Analytics Box

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2022: Announcement of Retail Analytics Box service

On October 25, 2022, Ivideon, a developer of cloud video surveillance and video analytics systems, presented the Retail Analytics Box service, designed for managers and entrepreneurs interested in analyzing customer behavior and optimizing the efficiency of retail outlets and store chains.

Retail Analytics Box

According to the company, for representatives of traditional retail, determine the portrait of the buyer, count conversion and return is a time-consuming and non-systemic process. For a large chain of stores, the task seems completely unbearable. To solve this problem, Ivideon launched Retail Analytics Box, a service that allows you to deploy an accurate analytics system for offline retail based on data from CCTV cameras.

To start the system, it is enough to connect cameras on the site to the Ivideon service - without complex configuration algorithms, purchase licenses and local equipment. By analyzing the video stream from the cameras, the service collects data in an interactive dashboard, highlighting trends and providing understanding about:

• who is the main audience of the store (gender, age) and how it changes over time
• what is the attendance of the retail facility per week/month/year
• how many visitors passing by become visitors to the store, how many of them make a purchase, and how many of them return to shop

With the Retail Analytics Box, you can also solve a number of business problems:

• Optimize customer service by preventing queuing and keeping staff informed of VIP customer visits
• track suspicious cash transactions
• identify which of the network's outlets is most effective

The service provides flexibility in hypothesis testing, allowing you to quickly assess which promotions had a significant impact and which did not, and track in real time the impact on traffic and conversion when making changes.

Retail Analytics Box allows you to compare the performance of network outlets, analyze the demand for goods by demographic indicators and estimate the cost of attracting a buyer - and all through a single window of the interface available from various devices.

Applications on the PC and phone are also equipped with notifications about events that occur, such as the emergence of a queue at the cash desks, the appearance of persons from the "black list" to prevent risk threats. Thanks to the cloud video archive, the user can check and confirm the accuracy of the information and metrics at any time.

Retail Analytics Box combines the capabilities of several video analytics modules at once: face and queue recognition, analysis of cash transactions, counting visitors and pedestrian traffic. Like other Ivideon products, the service has all the capabilities of the cloud: no capital expenditures, the ability to use existing cameras, fast launch and easy scaling.

Ivideon solutions allow businesses to optimize tasks ranging from counting visitors to analyzing marketing strategies. To do this, businesses do not need to involve staff for visitor counting tasks or install cameras or meters. All analytics are available using the video surveillance system already available in the store, which makes it a useful and effective business tool. noted Zaur Abutalimov, Ivideon COO

Ivideon continues to expand its line of solutions. For October 2022, it was replenished with the comprehensive industry tool Retail Analytics Box, which is aimed at solving key problems of chain retail of any size. told Andrey Yudnikov, CEO of Ivideon