Karfidov Lab and Element: Autosmiler

2020: Production of the first batch Autosmiler of 1,000 products for 12 million rubles

On May 19, 2020 it became known that engineers of the Karfidov Lab platform together with developers of Element company created the electronic device AUTOSMILER and already submitted applications to patent an invention in Russia and the People's Republic of China. Production of the first batch of 1,000 products will be located at factory in Guangzhou and will cost specialists 12 million rubles.

The device fastens on back glass of the car and is intended for information transfer in the form of the warning road signs, for example Disabled person, "The child in the machine", Driving beam, "Is careful — accident!". According to developers it will reduce cases of mass road accidents at an abnormal stop in the conditions of poor visibility.

Also the device can transfer different characters, GIF rollers and the animated emoji, such as "Dai five!", "Excuse", "An abnormal stop", "I will come soon. There is my phone number: …". Still it is so possible to wish, for example, a Happy New Year, on May 9, on March 8 and professional holidays, whether it be Day of the motorist or even Day of astronautics, noted in Karfidov Lab.

The device is the square display of 20х20 cm in size. The control of the display requires mobile application. In addition to ready files, content can be added independently. For example, drivers can load amusing animation and lighten the mood to "neighbors in a stopper" or place a digital photo of the grandfather and thus join the movement "Immortal Regiment".

"Communication on the road is performed only by means of a sound which instantly establishes negative connection between drivers. During tests we recorded interesting statistics: 4 of 5 dissatisfied drivers, having seen a roller with apologies, cannot constrain a smile. It says about advantage of our product", 'Timerlan Usamov, the author of the project and the CEO of Element company noted'

The gadget is connected to the car power supply network via the connector for the lighter. It, according to the developer, reduces the cost of a product and provides its reliability at long-term use even in cold or hot weather. The Avtosmaylera body is executed of high-quality plastic. It is steady against action of sunshine and when heating does not select either a smell, or harmful evaporations, for example, of so-called phenols. The picture remains accurate even through tinted glass and in a sunny weather.

"The device has minimalist design and intuitive management. Such simplicity is provided by electronics and software which quickly process commands from phone", 'Alexey Karfidov, the co-founder and the chief designer Karfidov Lab noted'

It is expected that the retail price of a product will not exceed $90 for unit.^[1]

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