Developers: | Blik Telecom |
Date of the premiere of the system: | May, 2012 |
Technology: | CRM, SaaS - Software as service |
Content |
Wiki-CRM Coldcall
- Has base of potential clients
- Fixes relationship with them
- Creates reports on calls and analyzes them
How it works?
You the sales manager and you love the work, you have a task to carry out a series of cold calls. Where you would not be, you open the wiki-CRM program, select from ready base of contacts of the following client. You already know his name and a position though you never with him spoke.
You already have all information on the companies of St. Petersburg and Len. areas. You work the first day, and base of potential clients of scale for you 20 summer works on collection of information.
The call is ended, and you in two clicks fix conversation results. A system itself will remind you when why and to whom to call repeatedly.
All incoming calls come from familiar numbers even if you for the first time hear the person. You are one step away ahead. And at the end of the month you in a minute make the report on calls and provide to the head. All are happy.
And that, the base of contacts will be how relevant, depends not only on your actions, but also on actions of all users.
Why we in general started wiki-CRM
In the light of events of the beginning of the 2000th years, revolutionary for the Internet, and i.e. with emergence of Web 2.0, everything on the Internet purchased social orientation.
All the rest in the world, thought up for communication and not being the Internet, aims to become now social too, or interactive if to trust Live Business [1]:
Generally all these new websites and services differed from old in the fact that
- had social focus (i.e. meant interactive participation of users),
- used Web (Internet) as the platform for the software.
For people. If to ponder, Internet users began to create an information field for themselves. And in this field there were also programs providing functioning of a system. And it is natural, first of all programs for business.
Our service has a direct bearing on a class of the software of generation of Enterprise 2.0. If to follow the link [2], it becomes clear that Enterprise 2.0 is the class of programs which appeared thanks to Web 2.0 and giving the chance to each business to become global, fast and flexible.
Focus is that under the influence of Web 2.0 of change began to occur in the business. Here link to these changes:
Enterprise 1.0 | Enterprise 2.0 |
---|---|
Hierarchy | Flat organization |
Barriers | Transparency |
Bureaucracy | Speed |
Strict rules | Flexibility |
Focus on IT | Focus in public |
From top to down | From below up |
Centralization | Decentralization |
Office within four walls | Global business |
Complexity | Simplicity |
Own everything | Use on - to a request |
The uniform concept of new social business behavior consists of a set of cells, and all those changes which are displayed in the table can be undertaken only thanks to immersion to the world of the innovation Enterprise 2.0 technical means.
Enterprise 2.0 does business sharply relevant, in time behind updates of pages of social networks and a news feed of a blogosphere.
Wiki-CRM is established in seconds, works everywhere and is updated due to actions of the user. Business finds integrity, systemacity. The user does the program useful to himself.
Global telephone directory
At the moment we conduct developments on integration of a system with social networks and also on creation of mobile application.
The sense is that the potential of a system allows to turn contact information of users of social networks into the global telephone directory. After these innovations each user of our system when receiving an incoming call from the subscriber earlier unknown to it will see not an abstract set of digits, but his name, a surname and the photo.
Thus, the fast and convenient system of telecommunication will be created. More precisely, faster and convenient, than existing. For a call of the subscriber will enough know his surname and a name, or e-mail.
Wiki-CRM is not our first development in the field of the Cloud software and is a part of the general group of Virtual office which will become a usual form of business interaction already soon. And then we should think out new technologies.
For now we watch closely the existing trends, we anticipate them, we are not in time behind them, but, generally we go in step with progress.
And start of wiki-CRM — direct to that the proof. Before for work with clients it was necessary to look for contacts in the directory of yellow pages, to enter information in CRM, to update up-to-date information. All this in the past!
What gives wiki-CRM to business?
In wiki-CRM "ColdCall" there are already data on the companies with contact information:
- A system performs search by the form of activity;
- Data on the companies are collected with a system from open sources and are provided to users of the ColdCall system;
- The relevance is reached due to work of users;
- When adding the new phone number or the contact person all izmenstanovitsya are visible to each participant;
- Personal relations with clients are strictly confidential and are not visible to anybody, except the user.
The history of customer interaction sozranyatsya automatically:
- At commission of a call a system automatically fixes time and the phone number and also opens the client's card for determination of the purpose of a call, result and setting of a new task;
- There is no need to fill base manually;
- Thanks to integration with the IP telephony the ColdCall system automates updating of a system.
Report generation for heads:
- The efficiency is measured;
- Reports on quantity of calls and the signed agreements;
- Information on a funnel of sales;
- Weak points which need to be improved are analyzed.
What do wiki-CRM differ from CRM loggers in?
CRM (customer relationship management system) is the computer program of accounting and the analysis of the commercial information which is not integrated into telecommunication process and not having the ready database at the first start. The user appears before a blank sheet and updates information manually.
The Wiki-Customer Relationship Management System differ in the fact that offer ready base of contacts from which it is possible to receive clients in the place of distribution and also automate processing of phone calls. They have ready knowledge and update this knowledge independently, reacting to each action of the user.
Wiki-CRM implement sales in several clicks, tape telephone conversation everyone and enter results of interaction into tables and diagrams.
wiki-CRM advantages
- Ready base of clients on the city:
- names of the organizations,
- contact persons.
- Search of clients in groups.
- The report on each call with the choice of result:
- it is displayed the PC monitor.
- Automatic information on the arriving call:
- who calls,
- when the last time called,
- the alleged cause is ringing.
- Live statistics of calls, updating passes after each connection:
- conversation time,
- result of a conversation,
- results are displayed for other employees.
- Built-in efficiency analysis of negotiations:
- diagrams,
- data tables about work,
- reports "how many successful transactions" for the periods.
- The thought-over platform for carrying out "cold calls" and maintaining the report on them.
wiki-CRM shortcomings
- Subscription fee
- Saas is provided in lease. At shutdown of the Internet access to commercial data and the other information acquired in CRM vanishes.