M.Video-Eldorado: Supplier's Personal Account (LCP)

Main article: Definition of Business Intelligence

2022: Ability to receive detailed analytics

The group M of Video El Dorado on August 17, 2022 announced the development of the functionality of the personal account on the portal for suppliers. Retailer provided the opportunity for suppliers of regular assortment and marketplace partners to receive detailed to the analyst information on traffic, brands and categories of goods for more effective interaction with the Group's sites. Information how the demand for the goods of a particular manufacturer or supplier is structured by channels, geography, socio-demographic and other factors, will allow you to more accurately plan the distribution and volume of supplies, launch and configure targeted advertizing campaigns. For the first time in the market, integrated online and offline analytics became available to suppliers.

Depending on the format of cooperation, the Group's partners can receive daily up-to-date reports on sales, balances in all warehouses and stores of the network, the presence and fullness of brand zones and other indicators with the ability to filter and upload the necessary data in a convenient format.

The LCP also created a section dedicated to customers. There, suppliers have access to impersonal socio-demographic information about the number of unique buyers, their age, gender, geography, the mobile platform used and the sales channel. Also, in the client section, you can familiarize yourself with traffic data and a funnel in the seller's mobile application in retail stores M.Video. For the first time on the market, the supplier has available data on the number of displays of goods in the store, adding to the cart, orders, sales and conversion.

Moreover, through the LCP, the Group's partners can apply for participation in the promo. Information about the planned promotions is also in a single catalog. At the same time, depending on the format of cooperation, various mechanics are available to partners: direct discounts, cashback, installments and promotional codes, etc.

M.Video-Eldorado is constantly improving its experience with the Group not only for customers, but also for suppliers, providing them with all the advantages of working with a mobile platform OneRetail that integrates retail and online. We strive to create the most convenient and automated tool for quick and easy access to our sites, as well as effective planning and business. Since the beginning of 2022, the number of active users of the supplier's personal account has grown by a third and exceeded 400 companies. They have access to options for working databases with M.Video-Eldorado, creating product cards, updating prices, managing flow, participating in promotions and a bonus program, as well as access to a multi-million audience of our stores through the seller's mobile application and the ability to place commission goods in retail, which is distinctive for the market. said Alexander Ivanchenko, Director of Digitalization of Partnership Experience and Assortment Development, M.Video-Eldorado.

The supplier's personal account has become a single platform, where, in addition to suppliers, all Group specialists associated with partners work: logicians, support employees, specialists in onboarding and handling claims. All interaction occurs automatically, which significantly reduces the time of establishment, moderation and coordination. Several technical support lines are also connected to the system.