MNFST Application

Qualitative visual content helps users to create the MNFST application. Several times a week the registered microbloggers receive from MNFST of the invitation to participate in the advertizing campaigns of brands. Then the person needs to make only video or a photo and to place them in the account, the rest will be made by a system: will finish drawing a background, messages and animation. The artificial intelligence allows to control fraudulent traffic (fraud) and an indicator of security of a brand (brand safety). Advertisers and the media agencies can monitor the course of an advertizing campaign in real time.

2020: Partnership with GPMD

On February 18, 2020 the company Russian of the market of video advertizing GPMD (Gazprom-Media Digital) announced the beginning of placement advertizing social network Instagram of century Seller became the exclusive partner of a technology platform MNFST.

The MNFST company develops the application of the same name allowing normal users to act in a role a brand-ambassadorov in Instagram and to monetize the social profile. Users of the application can select the brand which was pleasant to them and advance it among the subscribers.

According to the results of placement the user of the platform earns an individual reward from a brand or a discount for the goods and services calculated depending on the number of subscribers (CPM model). High virus capacity and functionality of MNFST allow to involve bloggers and their subscribers in a brand ecosystem, to stimulate purchases, to increase an average bill and loyalty.

For February, 2020 large advertisers, including Tinkoff Bank, " Yandex.taxi ", Huawei, "Tele2", in total more than 45 brands managed to test a product of MNFST company. The format was demanded at such segments as FMCG, cosmetic brands, the Internet services, banking services, jewelry brands.

Network of microbloggers of MNFST – the relevant tool capable at the same time to provide a good scope and integration of a brand into content. Advertizing in Instagram will help our advertisers to broadcast the messages on audience of ordinary users, the customized publications provide the high level of interaction with a brand. The appeared product GPMD will be on sale at the price allowing to compete with advertizing cost in video content of inflyuenser speaks the development director of GPMD Sergey Korenkov

We are sure that a digital social profile – one of the most valuable assets of the modern person. Earlier only large bloggers and inflyuenser could promote favourite brands. We democratize the inflyuens-marketing market, opening for its millions of normal users of social networks. Peer2Peer promotion has very high engagement rate – one of metrics, key for inflyuens-marketing. For only several months of 250 thousand Russian users and tens of brands opened for themselves the next channel of promotion, speaks the development director of MNFST Maria Markova

2019: A gain of users of 5 thousand people a day

For February, 2020 the MNFST application integrates over 500 thousand users with the registered accounts in Instagram and Twitter, ready to become ambassador of favourite brands. A half of active users – more than 250 thousand, are in Russia. The maximum scope of an advertizing campaign on the platform reaches 200 million demonstrations. The average gain of the users signed on the MNFST platform in July-December, 2019 made up to 5 thousand people a day.