| Developers: | Microsoft |
| Date of the premiere of the system: | 24 August 1995 |
| Branches: | Internet services |
Content |
MSN (Microsoft Network) is a large Internet provider and web portal.
Development indicators
According to October 2014, the MSN portal visits more than 425 million people every month from 55 countries. According to ComeScore, in July 2014, the audience of the Russian MSN was 9.4 million unique users.
MSN in Russia
2015: MSN apps will feature ads
Ads will appear in the applications provided to users by the MSN portal. The size of the banners that will be shown in MSN applications was selected with the calculation of the greatest efficiency and simplicity of perception. On smartphones, advertising space will occupy 320x50 pixels, and on tablets - 300x250 points.
MSN applications are thematic, have a pleasant design and have a convenient interface. They can be used on Windows for both desktops and mobile devices. Also, users of iOS and Android can access MSN. The number of applications presented on the portal is constantly increasing. With a single account, you can synchronize the news feed on any device, which allows you to customize it for the needs of a particular person.
Content for MSN is produced by both large companies and small organizations. In total, the number of Microsoft partners in promoting MSN has long exceeded a thousand. Therefore, the multimillion-dollar and ever-growing MSN audience provides great potential for advertising.
2014: Update of the portal, exclusive for the sale of advertising at "Alcasar"
In October 2014 Microsoft , she introduced Russia the updated MSN portal. The new concise design made the resource significantly "easier" and now it is convenient to view MSN from any device, whether it is a desktop computer, ultrabook or tablet, confident in the company. The resource also allows you to directly access the most popular Microsoft services, including. Outlook com, OneNote, OneDrive and. Skype The new version of MSN is a completely different product that allows users to customize content for themselves and, without leaving the page, access the most popular resources. Internet
Since October 1, Alcasar has been selling advertising in the new MSN on an exclusive basis. The portal has completely updated advertising formats. Advertisers are offered a balanced line of formats, each of which is adapted to solve marketing problems of a certain type and meets the standards of the international association IAB. Now, premium formats such as Custom Header (occupies 1/3 of the page area) and Billboard are widely represented on the portal. All formats allow you to show videos embedded in banners.
On October 9, 2014, Alcasar began implementing the advertising capabilities of the updated MSN information portal. As part of the partner program, Microsoft will share advertising revenue with content providers for MSN (Rambler & Co, Komsomolskaya Pravda, Kommersant, etc.). Among the major advertisers, companies such as Procter & Gamble, Sberbank, Toyota and Disney planned to be placed on the updated MSN.
On October 8, in the bar# LOL "Alcasar" together with Microsoft held an event for partners, where they presented a new version of the MSN information portal. The event was sponsored by AutoLehmann, a company specializing in the sale of premium and luxury cars. Guests were able to get acquainted with the new advertising capabilities of MSN, as well as learn about the new placement formats offered by Microsoft in partnership with Alcasar.
The Ad Revenue Split Program provides that MSN content partners will receive their share in the portal's advertising revenues. As of October 2014, Microsoft agreed to partner with more than 20 content providers, including Rambler&Co (, Lenta.ru"," Gazeta.ru"Poster," "Чемпионат.com"), "," Komsomolskaya Pravda"Arguments and Facts," ID, " Kommersant Sovetsky, sport Sports.ru," Sport-Express, "(magazines" Hubert Burda Media Lisa, "" Rest "), Bonnier (magazine" Gastronom, "newspaper," Business, Petersburg, VGTRK " TASS etc Interfax. Auto.ru
Now the portal features content from more than 1200 of the most popular world publications.
2011: Audience 5.65 million people per month
According to Comscore, in June 2011, 4.2 million and 1.45 million Russians visited the sites of msn.ru and msn.com, respectively, that is, it can be considered that the total MSN audience in Russia was 5.65 million people. A year earlier it was 3.44 million. At the same time, the Yandex audience in the same period, according to Comscore, reached 48.74 million people, Mail.ru - 35.63 million, Rambler - 12.65 million.
2007: Launch of the Russian version
The Russian-language version of MSN was launched in the summer of 2007. At the same time, Microsoft declared a desire to enter the top three market leaders in three to four years, but this did not happen.
Services
Services started:
- MSN Groups is a free forum service.
- MSN Spaces is a free blog service, an analogue of Livejournal.
Customizable MSN features - My MSN and Hotmail - are based on the Microsoft Passport authorization service.
History
2020
In the top 50 largest Internet sites in the world
Replacing editors with artificial intelligence
At the end of May 2020, Microsoft announced a decision to replace news editors with artificial intelligence on its MSN portal. Software robots will select news messages for display on the site.
 | Like many other companies, we regularly overestimate our business. This can lead to increased investment in one area and to reorganization in another. Our latest decisions are not related to the coronavirus pandemic [COVID-19 - approx. TAdviser], the American corporation said in a statement. |  |
According to the Seattle Times, due to the replacement of editors with smart algorithms by the end of June 2020, about 50 people will lose their jobs, but a certain team of journalists will remain. As some dismissed workers specified, robots may be unfamiliar with editorial policy, so inappropriate materials may be on the site.
According to The Guardian, about 27 people hired by PA Media (MSN portal) reported that they would lose their jobs a month after Microsoft decided to stop hiring people to select and edit news on home pages.
| | I spend all my time reading about how automation and artificial intelligence will take our jobs, and here I am - artificial intelligence took my place , "one of PA Media's employees told the publication. | |
The MSN website does not publish original content - editors were engaged in the selection of materials from other media, brought them into line with the requirements of the portal and then, receiving advertising revenues , shared them with the creators of original publications.
According to The Guardian, in the future, Microsoft's decision to move to an automatic news selection system will affect editors working on company sites around the world.[1]
2011
- In Europe, MSN is the leading infotainment portal with a monthly audience of about 160 million people. The closest competitor is Yahoo! with an attendance of approximately 130 million people.
- As of August 2011, more than 465 million people worldwide use MSN every month. Localized versions of MSN products and services are available in 42 countries in 21 languages.
- In Outlook Express and Microsoft Office Outlook version 10 and later, when registering an email account, a welcome email with all the links "came" from MSN.com.
2007: Web Search Market Share - 3.33%
In December 2007, according to Net Applications, Google's share in the web search market in the world was 77.04%, Yahoo - 12.46%, MSN - 3.33%, Microsoft Live Search - 2.57%, AOL - 2.12%, Ask - 1.38%, AltaVista - 0.13%, Excite - 0.07%, Lycos - 0.02%, All the Web - 0.02%.
2003: In the top 20 Internet giants by size of Internet audience
1995: Launch of the portal
August 24, 1995 - the MSN portal was launched by Microsoft. The opening date is the same as the Windows 95 release date. The name "MSN" was then extended to the Hotmail email service, the MSN Messenger instant messaging client, and a number of Microsoft-supported websites.
Links
Notes
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