MTS Us Concerns Digital Charity Support Service

Main article: Charity in Russia

2023: Project Launch

On April 18, 2023, the MTS ecosystem launched the educational social project "We Concern" - a special online platform will help develop systemic charity in the country using the capabilities of the MTS Cashback program.

The digital platform MTS "Us Concerns" will talk about acute social problems - social orphanage, support for people with disabilities, palliative diagnoses and dementia. Information about such problems is submitted through the life stories of the main characters of the project - wards of non-profit organizations.

Users will be able to choose an important social problem for themselves and learn about non-profit organizations in Russia that help solve this problem and cooperate with the Us Concerns platform. Partners have become proven funds that have a good reputation and implement systemic charitable programs in selected areas - create a social infrastructure, implement systemic projects and create conditions that change the lives of communities and help solve the social problem as a whole.

Fundraising functionality has also been implemented on the Us Concerns platform in favor of charitable organizations, including through the capabilities of the MTS Cashback loyalty program. By paying for services from program partners, users can return up to 50% of their cost, which can be used to help the wards of the selected funds.

We are glad that the showcase of MTS Cashback, a key loyalty tool for MTS ecosystem customers, has the opportunity to make a charitable donation - such a mechanic was a response to the social request of service users. We are constantly improving the tools for accumulating and writing off bonuses in all MTS ecosystem products. "It concerns us" is an excellent opportunity for users of the MTS Cashback program to make regular purchases, and at the same time help change the lives of others for the better, "said Veronika Kurasova, Head of Loyalty Products and Customer Engagement at MTS Ecosystem.

The activities of charitable organizations depend on donations from people, small businesses and large corporations - and the more regular this assistance will be, the more effectively they will be able to plan long-term work with the wards. After all, even 50 rubles of the accumulated cashback will be an important link in the aid chain, "said Alexander Boldyreva, executive director of the Donor Forum Association of Grant Giving Organizations.

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Project Reference