Mail.ru Group: Multimarket

Main article: E-commerce

2021: Multimarket Platform Presentation

VKontakte business and Mail.ru Group presented a single e-commerce platform - Multimarket. This was announced by the Mail.ru Group on March 9, 2021. Here, online store owners can simultaneously manage goods and orders from VKontakte, Odnoklassniki, AliExpress and Yula. Thus, entrepreneurs get access to the total audience of these sites - 170 million users per month (excluding intersections) in March 2021, spend less time on the routine and pay more attention to sales growth. At the same time, everything remains the same for customers: they can buy goods or ask questions exactly where they found the store - for example, on the AliExpress.

To organize sales through Multimarket, the store owner needs to register with the multimarket.pro service and, following the prompts, place goods on selected sites. Among the options are the VKontakte community, a group in Odnoklassniki, a AliExpress store and a profile in Yule. At the start, in order to sell on AliExpress and Yule, entrepreneurs will need to create a profile in Multimarket. Connect existing profiles to the platform in the near future.

The multimarket allows you to work with all orders in a single window: view their full list, change the status. It is convenient to manage goods: the platform adjusts the descriptions to meet the requirements of different sites, and also recalculates the balance after sale to any of them. There is also mass editing of goods - you can reduce the price for dozens of items with a couple of clicks or remove them from the window. Statistics - separate for each site - will help to evaluate the placement efficiency. In addition, you can communicate with customers right in Multimarket - this feature already works for audiences from VKontakte, Odnoklassniki and Yula, and will soon become available for stores on AliExpress.

The multimarket will become part of the VK ecosystem. Thanks to seamless access to various ecosystem services, several people can manage a store in Multimarket - for this, each of them must have a single VK Connect account. Administrators can be assigned and deleted at any time. Also, entrepreneurs are provided with their own support service.

In the future, from a single advertising office of the Multimarket, it will be possible to manage promotion on all four sites. It will be possible to set up ads both manually and using an automated system - it will independently choose the relevant rate depending on the tasks and the target audience. All this will save the time of entrepreneurs: you no longer have to mess with settings and calculate budgets for each site separately. Already in March 2021 in Multimarket you can launch, stop and edit advertising campaigns VKontakte.

The developers also plan to increase the number of sites and add functions to the service: for example, inside the Multimarket it will be possible to manage the delivery and payment of goods.

Links

Link to Multimarket Platform