| The name of the base system (platform): | Manzana Loyalty |
| Developers: | Manzana Group (M Soft) |
| Branches: | Entertainment, leisure, sports |
| Technology: | CRM, CRM - Loyalty Systems |
Main article: CRM (Customer Relationship Management System)
Manzana Loyalty Sport is a CRM system for managing relationships with fans, media, stewards, partners and sponsors of sports organizations and facilities.
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