Mastercard the Analytical platform for small and medium business

Main article: Business Intelligence determination

2020: Start of the analytical platform for small and medium business

On December 1, 2020 the MasterCard company reported that it starts a pilot project of the analytical platform for owners of trade and service companies which will help to analyze performance indicators of their activity on the basis of up-to-date data and will provide recommendations about further development. The tool is already sold in global market, and now will become available to corporate clients of the Russian players: entrepreneurs will be able to be connected to the web platform according to the request of the owner of business. Piloting of the platform was started by many large players of the market, including Modulbank, Otkrytiye bank, PSB, Raiffeisenbank, Bank Russian Standard, independent processing company United Card Services (UCS).

Mastercard started the analytical platform for small and medium business. Photo: aristeya.com.ua.

According to the company, for the analysis the generalized data of the MasterCard payment cards with which buyers pay goods or services are used. The platform can analyze efficiency of sales points and dynamics of indicators not only from the moment of connection to the platform, but also for a preceding period.

The first version of the platform in Russia includes four blocks with analytics: level of expenditure and their distribution in time, an expense dynamics in the market in the selected location, the frequency and regularity of visits of clients and also specifics of expenditure of foreign clients.

On the platform the functionality of the automatic analysis of indicators of business, their comparison with relevant market benchmarks and formation of notifications with offers of specific solutions for optimization of company performance is also implemented.

Representatives of small and medium business in many countries, including in the USA and Great Britain, already use the platform which proved as the useful analytical tool both in the conditions of stability, and in the current difficult situation when entrepreneurs are forced to adapt under the existing realities.

The platform developed by MasterCard and piloted by PSB offers entrepreneurs the simple tool for the analysis of statistics of a trading activity. Possibilities of the platform allow to optimize efficiency of plans for development of the company and to select optimal solutions for marketing tasks. For November, 2020 the share of payments according to cards of MasterCard in an acquiring system of PSB makes 45% of the total amount of transactions. Nikita Homutov, the associate director of department of electronic business of PSB noted

We are glad to take part in development of this solution. This platform will allow to analyze key indicators of a company performance automatically. Konstantin Gvozdarev, the top manager of products of e-commerce for small business of Raiffeisenbank told

The platform is simple in connection and use and at the same time provides recommendations, very valuable to business, on the basis of the analysis of all data set about payments, available MasterCard. Inna Yemelyanova, the director of the department of acquiring of Bank emphasized Russian Standard

The market quickly changes, and in 2020 representatives of trade and service companies felt it especially sharply. For November, 2020 it is really important to understand how your business functions to have an opportunity in time to react to change of indicators, to find the competitive advantages and to select optimal sales strategy. Aleksandra Borsuk, the vice president, the head of the "Sales and Strategic Development of Business" block of UCS, a position noted

From the very beginning of a pandemic of MasterCard aimed to support entrepreneurs worldwide, including in Russia. In the middle of self-isolation payment system together with partners – the crowdfunding Boomstarter platform and Yandex.Maps – started the#ПоддержиБизнес project. Partners gave to the small companies an opportunity to create the project on the Boomstarter platform and to be promoted and also to tell about themselves on Yandex.Maps. � to holders of corporate cards of the payment service provider – offers became available to participants of the loyalty program of the MasterCard Business Bonus to preserving and transfer of business to online. Entrepreneurs can get legal advice bureau of specialists or use a courier delivery and also order services in storage of things and moving. Together with the information system GUARANTOR of MasterCard prepared a selection of relevant legal materials about what business needs to know and how to survive to business in the conditions of COVID-19 pandemic.