| Developers: | MegaFon |
| Date of the premiere of the system: | 2023/01/12 |
| Technology: | Tablets and smartphones |
Main article: Mobile phone
2023: Phone line launch
MegaFon on January 12, 2022 announced that it had developed a line of push-button phones under its own Fontel brand. The first model has already gone on sale. It is planned that by the end of 2023 the brand will occupy up to 50% of sales of push-button phones in the operator's retail network.
The first model of the line is available in the MegaFon online store, and in February it will appear in all the operator's salons. The Fontel FP 200 phone is equipped with a color display, a slot for two SIM-cards, a 600 mAh battery, and the ability to use a memory card up to 32 GB.
 | Despite its popularity, smartphones we see a steady demand for push-button phones in our retail network. The Fontel line is designed taking into account the current needs of users and can compete with devices presented in retail, as well as completely replace the products of brands that have left the Russian market. We expect that by the end of 2023, up to 50% of push-button phone sales in our retail will be occupied by Fontel, and we are considering the possibility of opening sales in other large retail chains Russia and, said countries CISDavid Borzilov MegaFon's sales director. |  |
The share of push-button telephones in MegaFon's network has not changed significantly in recent years and is about 15-17%. User demands for such devices are growing. The key characteristics when choosing are a large display, a battery that allows you to increase battery life, a significant amount of memory, a microSD slot. Fontel models are distinguished by an ergonomic design, a simple and understandable interface, so the devices are suitable for any user, including children and the elderly.
The project, the development and supply of Fontel phones is carried out by MegaFon's subsidiary Revo Charge. In total, eight models under the Fontel brand will be launched in 2023. The line will feature folding phones, as well as additional protection - shockproof and waterproof. The cost of the devices will be from 590 rubles to 2990 rubles.
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