Microsoft Clarity

2018: Product yield

In December, 2018 Microsoft released the web analytics tool helping to understand behavior of users in big scales. The solution was received by the name Clarity.

With its help developers can find out why users badly visit specific websites or quickly leave them what errors and problems they face. On the basis of this information it is possible to correct the code in the right place or to make more large-scale changes for improvement of the user experience in general.

Microsoft released the web analytics tool helping to understand behavior of users in big scales

The tool compares two versions of the Internet page or the application with each other to define what of them works better. It is about so-called A/B testing — the marketing instrument of increase in efficiency of an Internet resource. By such tests increase conversion of landing pages, select optimal headings of declarations in advertizing networks, improve quality of search.

Similar tools are offered not only by Microsoft — for example, Google has software of Optimize 360, and some IT developer, like Optimizely, specialize in A/B testing.

Microsoft claims that the competing solutions insufficiently deeply understand the reasons for which the user can refuse visit of this or that website.

The Session Replay function which allows developers to browse pageviews of certain users is provided in Clarity, allowing them to see such interactions as movements of a mouse or fingers on the touch screen, cliques, etc.

Besides, the tool, using machine learning, it is capable to trace load time of the page, abnormal cliques or scrollings of pages, amount of network requests and  the errors JavaScript. It is possible to create minutes of sessions in  the JSON format and  to send them to  the specified address.^[1]

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