Microsoft Mediaroom

The software platform of Microsoft Mediaroom opens for service providers in the field of television and video entertainments of a possibility of delivery of the best content to any devices of subscribers via the Internet. The Microsoft corporation licenses this platform for service providers of TV and video entertainments. The platform allows them to organize high-quality TV broadcasting and delivery of video entertainments, along with expanded content and applications, on TVs, personal computers and mobile devices, and it is possible to use them as at home, and in way.

Microsoft Mediaroom this software solution which gained wide recognition using which operators of communication networks and service providers can use the Internet ("cloud") for providing the best entertainments to clients on any devices. This solution guarantees to service providers profit and competitive advantages in the growing market of services of digital TV, meeting demand of users for the personalized, network and socially oriented entertainments.

Telecom operators (customers of the Microsoft Mediaroom platform) constantly develop new interesting services of telecasting which differ in scopes and have various unique potential for this market. Thanks to such differentiation the Microsoft Mediaroom platform became the world leader among the software for IPTV on number of deployments according to data of Screen Digest (see table 1).

Concept of Microsoft Mediaroom

The industry of television quickly and considerably changes. Next decade consumers will receive absolutely new types of entertainments:

• The postponed viewing TV programs will become the rule, but not an exception.
• Use of portable devices and the Internet will become the most important attribute of viewing TV.
• Consumers need convenient access to entertainments by means of the personal computer and mobile devices in addition to the normal TV, and switching between these devices should be simple and fast.
• High-quality entertaining services will become available in networks of the most different types, and not just in the managed networks.
• Content and advertizing will form taking into account these trends.