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Development of mobile applications is one of the priority directions of strategy of Aeroflot. As of 2017 in the company call the mobile channel the most fast-growing in a segment of sales.
Through mobile application Aeroflot sells tickets for the amount more than 1 billion rubles a month. Total number of users of mobile application Aeroflot on all platforms as of the middle of 2017 makes about 1.5 million people and continues to grow.
Development History
2017
A TAdviser IT-PRIZE of 2017 in the Mobile Application of Year nomination
On May 31, 2017 during [1] TAdviser SummIT 2017 "Aeroflot" got the award TAdviser IT-PRIZE in the Mobile Application of Year nomination. The award was presented to Mikhail Portny, the director of the department of project management of Aeroflot.
Aeroflot actively implements and uses digital technologies, paying special attention to experience of the passenger throughout all process of interaction with airline – from planning of a travel before baggage claim on an arrival. The airline regularly expands functionality of mobile application, actively improves convenience of use of the application and already achieved considerable progress.
The application of Aeroflot is the most popular among passengers in Russia (not only among airlines, but also in comparison, for example, with the Russian Railway or the Moscow subway). According to TAdviser, the application deservedly is highly appreciated by users. Total number of users of mobile application Aeroflot on all platforms makes about 1.5 million people and continues to grow.
Since the beginning of active changes – June, 2016 – in the application the new functionality increasing convenience of its use, simplicity and quality of the received result is implemented. In particular, it is about technology of data scanning of the passport and payment cards the camera of mobile devices, implementation of own recording system on runs, implementation of payment of tickets from the application, adaptation of design of the homepage of the application, allowed to collect all information necessary for the user on a travel in one place.
The TAdviser IT-PRIZE is a national award in the field of information technologies in the corporate sector. It is founded by TAdviser - edition No. 1 in Russia about informatization in public authorities and business. During the whole year organizers selected the most effective IT projects, monitored achievements of the companies and professionals of the industry.
In total in the TAdviser SummIT 2017 conference, proshedny on May 31, 400 IT heads of the large commercial and state organizations, top managers and experts of the IT companies took part. This year the conference was for the first time held with official support of the Ministry of Telecom and Mass Communications of the Russian Federation. On an action the reports devoted to global technology trends, the changed political and economic realities, their influence on the IT industry were heard. Also sessions on IT in the separate industries were organized. In panel discussions participants of the summit exchanged views and forecasts on perspectives of development of technologies and information systems.
Functionality
In the application advanced innovation services regarding purchase of tickets, managements of a travel and the loyalty program are implemented:
- Registration by one button and information on the next trip on the main screen
- Push-notifications on the status of a trip and changes of an account balance and the status in the Aeroflot Bonus program
- An opportunity to pay purchases by means of the Apple Pay
- The application for Apple Watch
- The separate application on iPad
- Information on weather and currency rates in the place of arrival
- Functionality 3D Touch for the new iPhone models
- Adding landing and cards of loyalty in Wallet Apple
- A full-function personal account with a possibility of preserving of data on fellow travelers
Aeroflot industry-first among the Russian companies implemented a number of the innovation functions:
- Data scanning of the passport. Upon purchase of the ticket users of mobile applications of Aeroflot have an opportunity to scan passport details the smartphone camera instead of filling out data manually;
- Data scanning of the bank card upon purchase of the ticket;
- Authorization on Touch ID in the application for iPhone for quick and secure access to data of a personal account.
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