My.Games Store

2019: Announcement of start of the gaming platform

On August 16, 2019 the Russian holding Mail.ru Group announced fast start of the global gaming platform under the child My.Games brand. The project received the name My.Games Store, and its official release is previously planned for the IV quarter 2019. As of August 16, 2019 the platform was in a stage of the closed testing, the percent of its readiness in the message was not specified.

The My.Games Store project is expected distribution as free games of the class Free-to-play (F2P), so video games of a premium class (AAA-taytla). In addition, according to the Gameindustry resource, some additional game services about details at the time of which publication of material were not disclosed will be offered users. Also the amounts of investments on development of the platform are also secret. The employee of Mail.ru Group Rodion Kotelnikov is appointed the project manager.

For involvement of developers of video games the My.Games Store platform will suggest them to divide earnings from distribution of their projects according to scheme 70/30 – 70% will be deducted to developers, and the holding will keep 30%. As noted in CNews, according to the similar scheme also such large gaming platforms as Steam and Epic Games Store operate – it allows them to keep developers from transition to other services of distribution.

In addition to it partners of My.Games Store will be able to connect the games to third-party services. Support, in particular, of Donation Alerts focused first of all on streamers and allowing to monetize quickly content and also Lootdog created for safe trade in in-game objects for real money is declared.

My.Games is the game Mail.ru Group brand started in May, 2019 and which appeared after consolidation of all game assets Mail.ru Group and My.com. Vasily Maguryan became the CEO of My.Games, as writes the Venture Beat resource. As of August, 2019 My.Games is engaged not only distribution of games through the Store platform preparing for start, but also their development and the edition.^[1]

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