My Tele2

2024: Image Selection Function for Artificial Intelligence "Mia "

Tele2 has expanded the possibilities for individual settings of the mobile application "My Tele2." Among the changes is the image selection function for Mia's artificial intelligence, as well as the installation of a personal avatar. More than 20 million subscribers use the operator's mobile application every month. The development team "My Tele2" launches non-standard functions aimed at engaging the audience and enjoying interaction with digital interfaces. The company announced this on February 2, 2024.

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Tele2

Earlier, the operator investigated the interest of subscribers in the ability to configure interface elements. Thus, 25% of clients became interested in the customization of the image of artificial intelligence Mia in the mobile application "My Tele2." For February 2024, users can choose the style of the athlete and rock diva. Depending on the customer response, Mia's look will be complemented by new costume variations.

The individual approach is preserved in the mechanics of Mia's work. Under the "hood" there are more than 400 algorithms trained on the basis of big data. On the one hand, AI based on customer-specific interests recommends products and content, in-app mini-games, loyalty programs, gifts, discounts. Thus, it generates a relevant proposal from more than 20 categories. On the other hand, it determines the circle of customers for whom existing offers are most useful. As of February 2024, the recommendation service covers 20% of mobile application users.

In addition, customers can install a personal avatar for their account. Previously, the image was synchronized with the phone book on the user's device, or a pre-installed illustration with a panda was used.

The operator added to the chat with support the ability for the client to send his location using the geolocation of the smartphone, responses to messages and the function of quoting specific points in correspondence with the operator. So, in a month, subscribers sent more than 80 thousand reactions in a chat with operators.

2020

Using Electronic Signature in Retail

Tele2 on October 26, 2021 launched a project to use electronic signatures in retail. The service process simplifies and saves customer time through a contactless method of signing documents. A Tele2 subscriber can switch to a paperless format and receive a digital signature not only in the operator's salons, but also through the My Tele2 application or in his personal account on the website. As of October 2021, 600 thousand customers have already switched to electronic signature.

Tele2 decided to abandon paper forms in order to make service easier and more convenient for customers. Earlier, 18 million service applications and registration forms were sent to the archive annually, which is more than 90 tons of paper. The use of an electronic signature will reduce the costs of logistics and storage of applications, allow customers to sign documents remotely, and reduce the time a subscriber communicates with a retail employee. This is useful for transactions such as changing or setting up a tariff, transferring or returning funds, adjusting data, and many others. In addition, paperless document management corresponds to Tele2's environmental policies aimed at reducing negative consequences for the environment.

The client can express consent to receive an electronic signature upon personal contact to the salon or Tele2 module, having a passport with him. You can also switch to this service format in the "My Tele2" application or in your personal account on the website tele2.ru in the "Profile" section. New subscribers will be able to receive an electronic signature immediately when drawing up an agreement - both at the operator's outlet and during self-registration.

A client who has issued an electronic signature once will be able to use it to confirm the execution of the operation, for example, when changing the tariff. He will come SMS with a unique code that will need to be informed to an employee of the Tele2 salon. In the future, the code will come every time the subscriber applies for a particular procedure to the operator's salon. This is a safe and legitimate way to sign documents, their storage in electronic form is protected by reliable ones. algorithms enciphering This format for October 2021 is available for most service operations, and their list is constantly expanding.

{{quote 'author = said Igor Maistrenko, Deputy General Director for Sales and Mass Market Development Tele2. |

In the digital age, advanced companies are striving to move to paperless business processes - this is the best solution not only in terms of sustainability, but also concern for the client. Therefore, we translate most of the service operations into electronic format using a digital signature. This is more convenient, faster and easier for both the customer and the retail employee. More than 600 thousand of our subscribers have already issued a digital signature, and we see how rapidly their number is growing,}}

Start SIM self-registration

On May 28, 2020, it became known that Tele2 added a function to the My Tele2 application. Now subscribers can independently register the first or another SIM-card without visiting the communication salon.

The application "My Tele2" has the ability to self-register a SIM card and a simplified procedure for activating the second and subsequent ones for the operator's subscribers. The client can choose a number and order it in an online store (for new customers) with contactless home delivery, independently, without the help of the seller, take a SIM card for free in Tele2 salons or purchase it in the store at home.

To register your first number, the subscriber needs to download the My Tele2 application from GooglePlay or the AppStore. You should launch it on your smartphone and select the item "Become a Tele2 subscriber," then - "Activate SIM card" and the "Conclude a new contract" button. Interface prompts will help the subscriber register: scan the SIM card barcode, take a selfie, take a proper picture of the passport.

If the client is already a subscriber of the operator, he needs to go to the "My Tele2" application, scroll to the end of the card of all SIM (if several numbers are tied) and press "+" on the card with the inscription "Additional number." In the menu that opens, select the "New SIM card" item, then "Activate SIM card" and the "Apply for a valid contract" button. The instructions on the screen will help you quickly arrange the number.

Tele2 supports people who comply with the self-isolation regime. Even after the restrictions are lifted, it will be safer for some time to take precautions and minimize contact with other people. We are constantly developing the My Tele2 application, adding functions that will be relevant in the current situation. It is important for us to give subscribers and potential customers convenient ways to connect and activate SIM-cards. More and more services are becoming remote, this allows you to speed up some processes and make them easier, - says Sergey Kolesnyak, Director of Digital Channel Development Tele2

The Russian Ministry of Communications has assigned operators to continuously operating organizations that provide services that are critical for the population. Therefore, 89% of communication salons and modules continue to work during the quarantine period and are open to customers. At the same time, the company fulfills all the recommendations of specialists for protection against coronavirus: sellers are given disposable medical masks and hand antiseptics, demarcation lines are applied in communication salons that provide the necessary social distance.

Start the Internet Traffic Control Center

On February 19, 2020, Tele2 announced that it was launching an Internet traffic control center in the My Tele2 mobile application. It has become even more convenient for subscribers to share, sell and transfer gigabytes to the next month. In support of this service, the operator launches a new advertising campaign.

Millions of Tele2 subscribers share traffic every month. According to Tele2, in just 2019, the company's customers presented each other with 100 PB. They made more than 4 million transactions for the sale and purchase of gigabytes at Market Tele2.

The user himself can decide at any time what to do with gigabytes.

A gigabyte control center has appeared in the My Tele2 mobile application, which visualizes important information - the subscriber's status, the validity period of the current gigabyte package, the amount of spent and remaining Internet traffic. With the help of special buttons, you can transfer, sell or share traffic.

In support of the service, Tele2 launched the next stage of the advertising campaign.

2019

2x user growth

On February 13, 2020, Tele2 summed up the work of the My Tele2 application in 2019. The operator's subscribers use a mobile application to manage services, control expenses, share gigabytes and use Market Tele2. The service is popular among subscribers of Moscow and St. Petersburg, as well as in the regions of the Urals and the Volga region. 2 million people use it every day. In 2019, more than 18 million customers downloaded the application on Google Play, and 1.5 million users in the AppStore.

At the end of 2019, the number of active users of My Tele2 in Russia doubled. The capital region became the leader in the number of customers of the service. St. Petersburg and the Leningrad Region account for 8% of the total number of application users. At the same time, more than 40% of Tele2 subscribers actively used the application in the North-West. The greatest penetration of the service was noted in St. Petersburg, Karelia and the Murmansk region.

More than half of customers in the My Tele2 application view the terms of their tariff and the rest of the packages. Expenses and payments with check 44% of users. About a quarter of customers connect additional services, set up tariff plans, and also actively use the service for the sale of minutes and gigabytes "Market Tele2." Users of the capital region posted 30% of all offers in Market Tele2, clients of the Urals - 13%. Users from the North-West, Volga region and the Center each accounted for 10% of all offers.

More than 15% of mobile app users share gigabytes with other subscribers. The operator's metropolitan clients carried out 30% of operations on the "Share gigabytes" service in the application, Ural users - 16%, and customers from the Volga region - 10% of all operations.

Clients of the "My Tele2" application in the North-West prefer smartphones operating system Android - 85%, the remaining 15% use. In smartphones iOS most regions, the most popular devices among application users are models and - Samsung their Huawei share is 23% and 20%, respectively.

Growth in the number of application users in the first half of the year by a third

On July 22, 2019, Tele2 announced the results of the My Tele2 application, which allows customers to manage services and control costs from their smartphone. According to the results of the first six months of 2019, the number of active users of My Tele2 increased by a third. The application is popular among subscribers of Moscow and St. Petersburg, as well as in the regions of the Urals and the Volga region.

The capital region is expected to become the leader in the number of users of the My Tele2 application, which is explained by the large penetration of smartphones in the Moscow network. Metropolitan subscribers of the operator make up about a quarter of My Tele2 customers. The second most popular application was taken by St. Petersburg and the Leningrad Region, where approximately 7% of its users live. On the third line of the list was the Nizhny Novgorod region with a share of 6% of customers. High positions in the rating of active users "My Tele2" in the regions of the Urals - Chelyabinsk and Sverdlovsk regions. In total, the share of application users from these regions is also 6%.

Tele2 analyzed which application functions are most in demand by subscribers. Most customers (71%) come into it to check the terms of their tariff and the rest of the packages. Approximately 60% of users open "My Tele2" to check expenses and payments. About a quarter of customers activate and configure additional services through the application. The most popular of them were options for adding traffic in excess of the tariff package.

More than 16% of subscribers set up a tariff or change it in My Tele2. If we analyze the popularity of the function of setting up a "smart tariff" in the regions, then most often it was changed by users of the Urals and the Volga region: they accounted for 24% and 19% of the transition to a "smart tariff," respectively. The service was also popular in Moscow and Siberia: 14% and 12% of customers used it. The Chernozemye closes the top five with an indicator of 9%.

More than 12% of subscribers open My Tele2 to share gigabytes with other users. At the same time, 30% of the operations in the application were carried out by the operator's metropolitan clients. The function is in demand among My Tele2 users from the Volga region, the Urals and St. Petersburg - these regions account for 15%, 14% and 9% of operations, respectively.

The More loyalty program is also popular, which offers subscribers bonuses from partners. Approximately 20% of the operator's clients open the application to access this page.

As for the preferences of operating systems among clients of the My Tele2 application, the shares are as follows: approximately 85% of subscribers choose Android, and the rest choose iOS. The most popular smartphones among application users are Samsung and Huawei models - they account for 20% and 19% of devices, respectively. Apple closes the top three vendors with an indicator of 15%. At the same time, depending on the macroregion, the leadership of smartphone models is changing. In Moscow, the shares of Samsung and Apple devices are almost equal: Apple leads by only 1.5%. In other regions, Tele2 remains ahead of Samsung smartphones. Huawei became the second most popular vendor in all macro-regions, except for the Northwest.

Update the main screen of the application

July 10, 2019 mobile operator Tele2 announced the update applications of "My Tele2." Tele2 has changed the main screen of the application: it has a story feed, convenient replenishment tools and a quick action bar.

According to the developer, the purpose of updating the My Tele2 application is to make it more technological and convenient for customers, flexible to implement innovative products and embody current trends in the development of mobile applications.

An additional element has appeared in the design of the My Tele2 application, which graphically collects basic information about the subscriber account (balance, phone number, package balance and tariff name). This is a Tele2 "SIM card." If the client has several Tele2 numbers, he can scroll through the "carousel" of virtual "SIM-cards" and view information on each of them from the application.

Another change is the story feed at the top of the main screen. It allows you to talk about the innovative services of the operator, present offers of the loyalty program "More" and make selections of films. The feed helps the subscriber get practical information about how to use the service more conveniently. Each "story" ends with a targeted action - for example, an offer to join a loyalty program, the developer emphasized.

The middle field of the screen, a row under the virtual "SIM-card," occupies the quick action panel. The functions are selected based on the most frequent customer requests in your personal account. With a quick panel, users can top up their balance, share gigabytes or set up a tariff. At the same time, Apple Pay and Google Pay payment tools are available for recharging subscribers.

Below the quick actions panel is the navigation menu of the main functions, which is created taking into account the emergence of additional services. When launching new products, the operator will be able to easily integrate them into the application. One of the menu sections is "Travel and roaming," where subscribers check the cost of calls and the Internet on trips. Finally, from the main page of the application, customers can contact the support service and quickly resolve their issue, according to Tele2.

The "My Tele2" application has a tab Finance"," which consolidates all information about the client's payments. Through this section, users can connect the promised payment, link card and view the transaction history.

The operator retained the third tab of the interface for the "More" loyalty program. At the end of 2018, the number of activations in it increased more than fivefold. The program allows customers to receive discounts and cashback from Tele2 partners.

"The My Tele2 application is one of the most important points of contact between the subscriber and the operator's brand, so it is important for us to develop the capabilities of this channel. The updated application "My Tele2" borrowed the best practices of the previous version, but at the same time it became even more technological for the user and more flexible for the implementation of our innovative ideas, " noted Sergey' Kolesnyak, Director of Digital Channel Development Tele2 '