NETteller

The system of electronic banking NETteller is used more than 11 years by financial institutions and services on-line tens of millions of clients worldwide.

There is a lot of reasons for which banks aim to use the systems of electronic banking. In particular, it is an opportunity to cut down operating expenses and also to get additional benefits in fight for the consumer as remote service allows to meet the most modern user requirements.

But that remote banking was correctly apprehended by clients and actively was used by them, a number of the thought-over measures is necessary. Among like those - personnel training to acceptances of effective work with the system of electronic banking, reliable measures of protection against electronic fraud, a fast and steady feedback, a sufficient covering and number of access points. But the technical aspect is not the only moment influencing acceptance by the client and, respectively, return from implementation of electronic banking.

It is extremely important to inform the consumer of benefit of use of electronic banking: it is not necessary to go to bank, to spend time for a trip and nerves in traffic jams; the necessary service can be received without queues, in convenient time, in the convenient location and without language barriers; the cost of electronic service it is normal below, than at normal; a wide choice of channels of access - Internet banking, mobile and the SMS banking, ATMs or payment booths.

Besides, today electronic banking covers practically all range of the corresponding services: banking activities, trade in finance, insurance, payment of utility bills and so on. At the same time, for example, using the NETteller system it is possible to manage fully the bank account not only from the normal computer or smartphones and tablet PCs (iphone'ov, ipad'ov and Android'ov), but also from cell phones with limited functionality (including through the SMS) and even using the modern TV.

Also it is necessary to inform of all these opportunities and benefits clients. In other words, the main message which the marketing service of bank should transfer to the existing and perspective users is that by means of electronic banking they will be able to receive high quality banking services by the fastest and convenient method.