NORBIT: Microsoft Dynamics CRM for a mediakompana

The industry solution is developed by specialists of NORBIT company based on Microsoft Dynamics CRM for the media companies and allows to automate the main business processes of commercial and marketing work of radio stations, TV companies and also advertizing agencies of a full stroke. The solution is intended for sales management of broadcasting time and promotion services and also storage of the general and contact information about customers, conducting contract work, control of execution of sales plans and the analysis of overall effectiveness of commercial work.

Advantages of the solution for the industry

Implementing solution "NORBIT: Microsoft Dynamics CRM for the media companies" allows to improve work on sale of advertizing opportunities and to create conditions for the most effective development of service of marketing and sales:

• increase the accuracy of assessment of scales and volumes of commercial work due to maintaining detailed information on advertisers;
• provide information support of processes management of a contracted work due to consolidation of data on contracts and accounts and implementations of the automated instruments of calculation of discounts, the VAT and total sums of transactions;
• simplify work of managers, increase control of completion dates of works due to creation of opportunities of maintaining sales plans of advertizing;
• implement new management tools sales for increase in reliability of efficiency evaluation of customer service.

Solution components

Possibilities of the solution "NORBIT: Microsoft Dynamics CRM for the media companies" cover automation of the following functional areas:

• management of the relations with advertisers (information storage about customers, the history of interaction with them);
• management of a contracted work (maintaining contracts, accounts, annexes to agreements and other);
• management of transactions of managers (maintaining sales plans, system of automatic reminders on events). For increase in efficiency of managers of commercial service in the Microsoft Dynamics CRM system the functionality was developed for maintaining monthly and annual plans of sales that allows to analyze cumulative indicators on months and years.
• efficiency analysis of sales and financial performance of commercial work. Use of specialized reports for the analysis of financial performance of work of the media company, including volumes and sales pattern allows the management to estimate authentically commercial opportunities of the company and to develop optimal schemes for its development according to the delivered plans. For the most complete and critical evaluation of quality and efficiency of works on sale of advertizing the industry solution included reports for the analysis of activity of work of certain managers of commercial service.

Solution "NORBIT: Microsoft Dynamics CRM for the media companies" also contains the mechanism of automatic reminders on approach of crucial events in a chain of sales management which use allows to exercise operating control of date of completion of operation of agreements and execution of works, receipt of payments on accounts, the fact of sending acts and other.

Within the solution the mechanism of automatic reminders is implemented.

• Reminder that validity period of advertizing campaigns comes to an end.
• Reminder that the duration of the agreement comes to an end.
• Reminder that the invoice is not paid.
• Reminder on a call within 5 days to a call.
• Reminder on a birthday of the contact person.
• Reminder that it is necessary to send acts to the Client according to the results of an advertizing campaign.
• Reminder that it is necessary to receive documents from the Client.