Neurohorn

History

2025: Chipping Cows' Brains to Boost Fishing Habits

Russian startup Neiry began testing invasive neuroimplants to stimulate the brains of dairy cows in order to increase milk yield. The first tests of the technology are already taking place on farms in the Sverdlovsk region. This became known in April 2025 from the message of the general director of the company Alexander Panov.

According to Vedomosti, the essence of the technology of the Neuroroga project is to introduce a special implant into the brain of an animal that affects certain zones responsible for reproductive functions. According to Alexander Panov, the exact results will be known only after the completion of testing, but now the implementation looks economically feasible.

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Фото: Freepik

The investor of the project was Mira ai Capital JSC, but the amount of investments and the share that the investor received were not disclosed. Alexey Mariza, CEO of Mira i Capital, said that a joint venture is planned as part of a partnership with Neiry. By April 2025, the project has funding to ensure work for at least the coming year.

Alexey Mariza stressed that in conditions when all existing measures to increase production have already been implemented and almost exhausted in the best farms, a new technology in the form of neurointerfaces can provide a significant competitive advantage. However, according to him, there is still a significant amount of work to be done to massively introduce this technology into the industry.

Not all market participants share the optimism of the developers. Andrey Neduzhko, General Director of the Steppe agricultural holding, believes that the implantation operation itself carries unjustified risks to the animal's health, will be expensive and, therefore, economically unprofitable. In his opinion, the prospect of using neuroimplants for cows can be realized no earlier than in 10-15 years.^[1]

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