OpenText Global Brand Management

In April, 2012 the OpenText company announced an exit of OpenText Global Brand Management. This solution expands possibilities of marketing professionals thanks to a set of means for maintenance of steady presence of a brand and its attractiveness among numerous sales channels worldwide. Global Brand Management is the latest solution in a product line on quality management of customer service, started by OpenText company since 2011.

Global Brand Management from OpenText company allows to create, use and publish digital media materials within all organization and to automate the corresponding business processes. The solution covers all process streams in scales of the organization, increases performance and expands possibilities of users thanks to the various and expert search allowing to detail requests and quicker to find the necessary data. In addition, the new product helps to create new digital assets in the form of fragments of video and to expand integration and interaction with internal and external users, processes and applications.

"The solution OpenText Global Brand Management is designed to help the companies to increase the value of the brands that is the main task of marketing directors" — James Latham, the marketing director of OpenText company tells. "Global Brand Management provides transparency and secure access to all digital marketing materials that allows to achieve the best performance, integration and workmanship. It substantially promotes growth of an investment payback and decrease in total ownership cost that as much as possible increases customer service quality".