Optimum SmartLook

"Optimum SmartLook is the mobile solution for the analysis of crucial indicators of merchandising using recognition of photos of goods allowing to order promptly the goods which are absent in outlet, to adjust the calculation, to set competitive prices, to change outdate or to deliver missing promotional materials (POSM), to carry out other marketing actions.

After the analysis of a photo during 10-15 sec. a system transfers to the mobile device data for automatic filling of documents of merchandising (compliance to the plano-gram, a shelf share, existence of goods, a price monitoring, relevance of POSM and other reports).

Main Features

• Loading of photos of goods, advertizing and POS materials in a cloud service
• Automatic recognition of goods, POSM and price labels using neuronets and machine learning technology
• Analytics, forecasting, reporting

Three options of implementation

• In composition of mobile trade Optimum of ASUMT
• Independent mobile solution
• Integration with the third-party systems

As recognition works

• For automatic recognition a system uses convolution deep neural networks
• A system studies at selection of reference photos, then compares images in the photo to standards
• A system studies on the errors and will recognize objects with an accuracy of 92 ± 4%

2018: Release

The group Sidisi (CDC) company in February, 2018 presented the mobile solution "Optimum SmartLook" intended for the analysis of crucial indicators of merchandising and allowing to order promptly the goods which are absent in outlet, to adjust the calculation, to set competitive prices, to change outdate or to deliver missing promotional materials (POSM), to carry out other marketing actions.

"Optimum SmartLook" from CDC will check the plano-gram of the calculation and will create reports for the supervisor

In a basis of the solution "Optimum SmartLook" recognition by artificial intelligence of goods or other objects on a photo is put. A system analyzes the pictures made by the merchandiser, compares them to the standards loaded in the course of machine learning and within 10-15 seconds issues recommendations about the calculation. At the same time a system autocompletes documents on the basis of which reports for the supervisor, for example, on compliance of arrangement of goods to the plano-gram, a shelf share, existence of goods, a price monitoring and so forth form.

Along with the analysis of the plano-grams "Optimum SmartLook" perfectly copes with check of relevance of POS materials — light panels, wobblers, promostoyek, posters — and other promotional products up to billboards on roads — the chairman of the board of directors, the president of Sidisi Group Hussein of Az dawn emphasized.

"Optimum SmartLook" is delivered in three options:

• License for the add-on module of a system of mobile trade Optimum of ASUMT
• The application with integration into any other information (trade) system
• Independent mobile application