Oracle CX Unity CDP Сustomer Data Platform

2019

The Oracle corporation announced in September, 2019 updates in the corporate platform of data management about clients of CDP (Customer Data Platform). Functions and integration opportunities will help the companies to be selected against the background of competitors, to attract new clients and to increase loyalty existing due to creation of privlekalny client experience. Integrating data on customers from the systems of marketing and advertizing, Oracle CX Unity allows to provide the personalized and contextual services at each customer interaction — at visit of websites and demonstration of advertizing online, at calls to a support service and transactions in shop.

Oracle CX Unity provides to the companies of segments of B2B and B2C the complex platform for the analysis and management of all data on clients. The platform integrates different sources of data on clients (online and offline, vnutreniya and external), and then using the built-in means of machine learning issues optimal variants for improvement of the user experience within the existing business processes. It allows to create uniform and dynamic view about the client in real time and to use knowledge of the client in interaction with it for sales increase and increasing customer satisfaction.

Integration of Oracle CX Unity allows business to integrate traditional data of marketing and advertizing from all available sources with Data Management Platform (DMP) and ID Graph Oracle — online, offline and external data providers. Collecting of analytical data from diverse advertizing and marketing systems is performed for milliseconds. It allows B2C and B2B to the companies to provide to clients the personalized relevant experience irrespective of the fact which the method of interaction was selected by the existing or potential client and when he decides to interact with a brand.

The Oracle CX Unity platform issued in October, 2018 is initially integrated with Oracle Customer Experience (CX). Oracle CX is the integrated set of applications which helps to make IT simpler, to provide the innovation user experience and to receive predictable and tangible results.