Oracle Data Cloud

Oracle Data Cloud is the cloud DaaS-platform for providing "data as services".

For creation of the platform the Oracle corporation integrated BlueKai Audience Data Marketplace with other services of data.

Oracle Data Cloud represents the cloud DaaS-platform for providing "data as services". In its structure products of Oracle for work with data and recently purchased BlueKai Audience Data Marketplace - the market platform of data. Oracle Data Cloud proposes to the organizations solutions for use of external data in marketing initiatives and social interaction.

Oracle Data Cloud is the cloud DaaS-solution (Data-as-a-Service – "data as service") providing access to consumer data on purchases to total amount more than 3 trillion dollars, supporting 2 billion profiles of consumers on all to the world and numbering more than 1500 information partners. Oracle Data Cloud integrates these data more than with 200 leading media companies, including the exchanges of services in placement of content (publisher exchanges); advertizing networks (ad networks); on-line auctions for advertisers (Demand Side Platform, DSP); platforms on data management (Data Managment Platform, DMP); and "agency" services for purchase of Digital Signage (Agency Trading Desk).

2016

Oracle provided access to Data Cloud B2B Audience Solution

On September 5, 2016 the Oracle corporation announced the beginning of work of electronic platform for classroom purchases in a B2B-segment as parts of Oracle Data Cloud.

Project objective - to make available and simple program approaches and marketing on the basis of data in B2B.

Office Oracle, (2015)

To help B2B-marketing specialists with improvement of targeting on all marketing funnel, Oracle Data Cloud B2B Audience Solution provides access to more than 400 million to business profiles in thousands of classroom segments, proposing the scaled, set up solution. Tools provide powerful tools of ABM marketing using data on the American companies for marketing specialists, quantity more than one million, with contact information.

Start of Oracle service decided to promote specific requirements of B2B-marketing:

• Account-Based Marketing (ABM marketing) — a scope of the employees responsible for purchases and decision making in the specific companies for ensuring coordination of efforts of marketing and sales.
• Company Past Purchases (last purchases of the organization) is creation of audiences on the basis of data on the organizations which purchased this or that corporate solution in the past.
• Event-Based Marketing (event marketing) — targeting of employees who took part or consider the possibility of participation in these or those industry actions relating to business products.
• OnRamp for B2B is loading and use of databases about the potential and existing clients in digital marketing campaigns.

Our solution B2B Audience Solution is designed to provide the flexibility and scale of digital targeting necessary for B2B-marketing specialists. Our solution for ABM marketing is based that effective digital B2B-marketing should support commercial purposes of the company through focus on clients whom it tries to cover. Rob Holland, vice president for the Oracle Data Cloud direction

Service integrates data from sources Oracle - Oracle BlueKai Datalogix, AddThis also is enriched with data of strategic partner suppliers of B2B-data - Bombora, Dun & Bradstreet, FullContact, Gravy Analytics, HG Data, Infogroup, PlaceIQ and TransUnion, predictive analytics from Leadspace. B2B-marketing specialists can use more than 700 improved classroom segments of B2B and reliable marketplace from more than 4 thousand ready audiences from partners now.

Linking of specific tasks of sales department with wider tasks of department of marketing so that campaigns achieved the goals was a permanent problem for B2B-marketing specialists. Oracle Data Cloud helps us to cover the persons making decisions in those companies which are interesting to us, on any devices what they would not use. Sean Beierly, specialist in a research of data and marketing manager of Cisco Systems company

The solution Oracle Data Cloud B2B Audience Solution helps marketing specialists to approve expenses on digital transformation and the purposes of marketing and sales, providing generation of significant and perspective leads from target clients. This opportunity to combine granular B2B-audiences with filters on the organizations (account based filters) allows to use all opportunities of digital channels.

Oracle Data Cloud helps marketing specialists to get access, to combine and use in any channel of audience from Datalogix and BlueKai, from suppliers of B2B-data - in one place. Marketing specialists can work with the only supplier for creation of the personalized audiences now, effectively using an extensive range of data sources and to transfer them to hundreds of advertizing platforms and client platforms.

Oracle and Snapchat estimate influence of advertizing at Snapchat for sales in shops

In the summer of 2016 the Oracle corporation and Snapchat announced partnership which is directed to studying of influence of Digital Signage in the real world. The integrated opportunities of Oracle Data Cloud and Snapchat will allow to estimate results of influence of marketing campaigns at Snapchat for sales in shops. Analyzing influence of campaigns on sales in shops, Oracle Data Cloud will help advertisers from among suppliers of consumer goods with packaging (Consumer Packaged Goods, CPG) to quantitatively estimate efficiency and to improve the current marketing initiatives implemented in Snapchat.

Thanks to Oracle Data Cloud the report with the analysis of "surge in sales in traditional shops" (in-store sales lift) according to the results of 12 advertizing campaigns on goods of category CPG waged in Snapchat for the leading brands of cosmetics, personal hygiene means washing and cleaners, food in packaging and also drinks was also published. According to research:

• 92% of advertizing campaigns in Snapchat led to positive sales growth in shops;
• advertizing campaigns in Snapchat exceeded the expected regulations of Oracle Data Cloud on all key indicators, and the defining factor was the surge in sales.