Ozon Fresh (formerly Ozon Express)

2024: Integration with MTS Exolve

MTS Exolve, a 100% subsidiary of PJSC MTS"," a developer of communication services for business, Ozon and implemented a solution for data protection users. Marketplace It increases the level of privacy protection for personal data users purchasing goods on Ozon fresh express with delivery. MTS Exolve announced this on July 3, 2024. More. here

2022: Name change from Ozon Express to Ozon fresh

In March 2022, Express, a fast delivery service Ozon , rebranded - changed its corporate identity and is now Ozon fresh. Instead of the color "magenta," which is perceived as the color of the "big" Ozon, fresh will use the colors "Fiji" and "flamingo."

Together with the visual component, the concept of showcase and communication with customers will change - mainly Ozon fresh will offer food and FMCG products, and the emphasis in the assortment will be on the products of Russian craft producers and farmers - cheeses, milk, meat, vegetables and fish. Dozens of such suppliers from Moscow, St. Petersburg, Tatarstan and the southern regions of Russia are already working with Ozon fresh, the number of local manufacturers is constantly growing. Including they supply products for their own brand, which will also be sold under the fresh brand. In the assortment of STM together with ready-made food there are already more than 170 items. This direction will be actively developed in 2022 to strengthen the perception of Ozon fresh as a delivery service for high-quality and fresh food.^[1]

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