Player

2023: Service Launch

In July 2023, it became known about the launch by Yandex of the Gamertok service, which is an analogue of TikTok for mobile games. As part of this platform, you can play hypercasual games on HTML5 and Unity, switching between them using the swipe method by analogy with TikTok.

This is an endless stream of games that adjusts to your interests. Manage the recommendation feed: I didn't like the game - make a swipe, I liked it - like it, and there will be more of them!, - said in the description of the service "Player."

As the publication notes, if the user likes a game, then he presses the "Play" button under the video, and the game is immediately loaded. As a rule, each title starts immediately with the gameplay. The player does not need to rewind the opening credits, nor login, nor select modes in the menu, the publication says. On Android, the operating principle is slightly different. The user does not swipe videos, but games that are loaded one after another.

By July 20, 2023, 250 games are available on the site, including racing simulators, puzzles, etc. Judging by the reviews, users praise the developers for the idea, but complain that there are few games. In the App Store, the app has a rating of 4.6 points.

Adding games to the "Player" passes in test mode through the application. In the future, the company will allow you to add them through the developer console. The company has not officially announced the release of the application.

We regularly conduct experiments aimed at involving more players on the platform, and as a result, at increasing the earnings of developers. This is one of them, - reported in Yandex[1]

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