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Promwad B2B-solution for search of clothes from movies and videos

Product
The name of the base system (platform): Artificial intelligence (AI, Artificial intelligence, AI)
Developers: Promwad
Date of the premiere of the system: 2020/05/13
Branches: Show business, leisure, sport,  Trade

2020: The application presentation for search of clothes from movies and videos of Promwad

On May 13, 2020 the Promwad company announced application creation based on a neuronet which will recognize and finds in online stores clothes from movies, music videos and TV-programs. Operators of digital TV will be able to monetize this project through referral programs of shops.

The design center of Promwad electronics developed the application for users of digital TV which will recognize clothes objects from a video flow and instantly passes into online store for purchase commission.

The application for search of clothes from movies and videos of Promwad

In the world market recognition applications of objects are already available, however their functionality is limited to search in images. At the same time two natural trends which became aggravated in the conditions of self-isolation because of COVID-19 were outlined in the majority of the countries of the world: consumption growth of video content and recession of attendance of offline shops.

The application was announced as the B2B-solution for operators of digital TV and owners of video content. The project will be monetized due to increase in the involvement of audience and profit earning according to referral programs of online stores.

Technologies of computer vision are involved in the application, the neuronet of the Oyper command which last year was called the best technology startup of Europe is responsible for quality of a selection of goods.

In addition to the application for Set-top boxes mobile version was developed for users smartphones and tablets under management OS Android. By search of clothes filtering at the price is provided: if the pleasant thing on the blogger or the actor from the movie is not entered in the budget of the viewer, the application will display alternative options in other price segments.


In the future developers are going to add in the application a search capability and purchases of other goods from a video flow – from decor elements to home appliances.