Renault Arkana

2019: Failure sales on the Internet in Russia

On September 16, 2019 it became known of a failure experiment of Renault on sale in Russia of cars on the Internet. From 300 exposed Arkana compartment crossovers the car maker managed to sell only two.

The Renault company of the first among carmakers in Russia tried to adjust sale of machines online. Within a pilot project buyers were offered to pay completely the car through the Internet (it was possible to use several bank cards within several days), home delivery was free.

Russians do not want to buy a car on the Internet. Renault sold only 2 cars Arkana from 300

The Renault Arkana cars of the limited Edition One series worth from 1,419,990 rub were offered for sale. For comparison, normal Arkana costs from 1,015,000 rubles.

As the representative of Renault told Vedomosti, service was unclaimed among Russians: only two cars were is sold on 100 percent prepayment. The others 298 were only reserved on the Internet with symbolical prepayment in 10–15 thousand rubles. After this armor buyers came to the dealer center where made out the purchase and sale agreement, paid the car and received the machine.

What conclusions were drawn after testing of new service and whether it will appear with other models, the representative of Renault did not tell, having noted only what the company "studies and analyzes the got experience", and in Russia will announce plans of further development of online trade in addition.

Sales with 100 percent prepayment in other countries are practiced by Mitsubishi, but in Russia the company is not going to start such service. Russians got used to a traditional method of the choice and payment of expensive goods, note in Mitsubishi. BMW offers only a reservation of cars via the website. The market of bonus cars is not ready to full online sales, consider in the company.^[1]

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