Retailbase: WiFi-analytics

The Retailbase company announced in October, 2013 start of the solution of WiFi-analytics for retail. The solution allows to collect unique statistics about movements out of retail stores and behavior of potential buyers in outlet. The solution of WiFi-analytics can be useful and for shopping center, shopping mall, fast food restaurants and other places of big accumulation of people, such as airports and stations.

"Among available technologies of collecting of similar analytics, we stopped on wifi signals for two reasons: unfortunately, in Russia, as well as in many other countries, tracking of signals of GSM is prohibited, - it contradicts the legislation of the Russian Federation regarding the law on personal data, and representativeness of selection on wifi agrees ours of a research makes more than 20%", - the CEO of Retailbase company, Miroshnichenko Kirill comments.

It is possible to define a trajectory and traverse speed of the buyer with an accuracy of meter by the solution 'Retailbase', to learn where and for how many minutes it stopped when returned to this shop and how often he visits other shops of network. The retailer will also be provided with unique information: what percent from the passing flow comes to it into shop and as this indicator of conversion depending on time of day, weathers changes, marketing campaigns.

'Retailbase' is an innovation tool in effective management of retail networks, useful and convenient in use. In comparison with analysis systems of behavior of visitors, other, close by analogy, the solution 'Retailbase' – the inexpensive and simple product in installation which is not requiring selection of additional resources on implementation of an implementation project. Besides, the cloud solution does not assume costs for additional software and "iron".