Roistat End-to-End Analytics System

Main article: Defining Business Intelligence

Roistat end-to-end business intelligence system. He considers business indicators based on real sales data, taking into account garbage leads, business transactions and even refusals and returns.

2016: Key Features

The main features of the Roistat system for 2016:

• Ready to integrate with all popular advertising channels

Automatic download of expenses from, Yandex.Direct, Yandex.Market Google Adwords,,, Vkontakte Facebook Target.Mail, myTarget, etc. Enter expenses manually for any other.

• Statistics on any type of advertising

Roistat collects all data on any advertising sources into a single database and displays 23 business indicators on them in a visual form.

• 35 business indicators

CPC, CPO, CLV, ROI, average check, profit, revenue, expense, etc. Find out with what words the sale really happens (and not just conversions), the real value of your client, which manager brings you the most profit, the current average check, etc.

• Multi-channel analytics

Attribution model: first click, last click, multichannel. Consideration of the significance of each advertising channel. You will see which sources the customer was on before the purchase.

• Room changeover, coltracking

Roistat will analyze the effectiveness of end-sales phone calls and display all key metrics, from advertising source to end-money and keyword.

• Flexible report configuration

Create individual reports in 5 seconds: reports on managers, landing pages, cities and any groupings that are important to you.

• SMS notification of important indicators and new customers
• Profit-based split testing, ROI bid management, event calendar, lead catcher and more.