| The name of the base system (platform): | Nvidia DGX Supercomputers |
| Developers: | SAP SE, Nvidia |
| Date of the premiere of the system: | 2017/05/15 |
| Technology: | BI |
SAP Brand Impact is technology of the analysis of visibility of a brand.
On May 15, 2017 the SAP SE company announced start of development, joint with Nvidia company, - SAP Brand Impact, technologies for collecting of analytics, information on return of investments into advertizing and sponsorship, with brand value assessment. The product is created on the platform of deep training NVIDIA DGX-1.
Systems processed thousands of images and video from social networks and other resources. It learned to distinguish logos and other information brands on images, without writing of branching code.
SAP Brand Impact can scan thousands of video clips and images that the companies could collect precisely and quickly analytics, obtain information on return of investments into advertizing and sponsorship, estimating this cost of a brand.
Purchasers of advertizing can make decisions in real time: if they defined that the visibility of their brand during the first half of a football match is lower, than made a reservation, they can request immediately more broadcasting time in the second half. It is business process in real time.
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